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Bonus Content: Persona Development Worksheet
In all elements of marketing, strategy is always paramount. Inbound marketing can easily be misused and turned into a content overload for your customers. To effectively carry out an inbound marketing engagement, we recommend clearly understanding your dream customer's needs, wants and language. Based on this, develop an ideal customer persona, and create a content calendar that your persona will relate to and appreciate.
Know Your Dream Customer Well
The first step is doing your research. Spend time talking to your ideal customers and understanding them. Making sure you clearly understand your customers will ensure that the conversations you have with them are correct.
Conduct Interviews and Research
Conducting interviews, performing surveys and researching your current customer base is the best way to determine who your ideal customer is, and to create a persona that represents that customer. Remember to include your sales and customer service teams, as they should already have a good understanding of your customers. Below is the type of information you should try to ascertain during your research.