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The Ultimate Manufacturing Marketing Checklist

Posted by Greg Cawood on May 27, 2015 at 11:00 AM

You’re a manufacturer, and you're about to start an inbound marketing campaign.

Like anything you do it at work, it’s not something you can blindly rush into. This project can only succeed if you have a plan.

Here are five things manufacturing marketing folks should think about before launching a new campaign.

1. Who Are You Talking To?

Before you begin, you'll need to figure out who your buyers are. Start by asking a few questions. How much do they understand about your business? Where do they go to get information before they buy? What are they looking for when shopping for your products/services? What don't they like about your business?

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Topics: Inbound Marketing, Manufacturing Marketing

Effective Branding & Messaging For Nonprofits

Posted by Greg Cawood on May 14, 2015 at 10:17 AM

Any business can use the tools they are given, but not every business can take those tools and use them to their full capacity. This is the difference between a toolset and a mindset.

What is a networking mindset? It’s a new type of leadership. It means using open participation and collective action. The leaders of the organization need to operate with an awareness of the networks the organization is involved in and listen to these networks to develop a stronger impact. With this mindset, organizations communicate in active conversations and take part themselves. They give their organization a voice, and with social media this can be done through multiple platforms.

When it comes to nonprofits and their utilization of social media platforms, they need to adopt a social networking mindset. Every business benefits from utilizing different platforms, but nonprofits are the true beneficiaries.

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Topics: Inbound Marketing, Nonprofit

6 Ways To Reduce The Bounce Rate On Your Website

Posted by Justin Phillips on May 12, 2015 at 9:30 AM

Let’s start with the basics. What is bounce rate? Bounce rate (as defined by Google Analytics) is the percentage of visits that only go to one page before exiting the site. Bounce rate measures the quality of your visits and a high bounce rate usually indicates that your entrance page isn’t relevant to your visitors.

Sites with a high bounce rate struggle to keep visitors long enough to convert into customers. You want your visitors to spend a good amount of time clicking on different pages, reading additional content and moving their way toward a conversion. Your ultimate goal is to reduce your bounce rate by looking for ways to keep visitors on your site. 

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Topics: Website Design

Do I Need A Website or A Marketing Program?

Posted by Greg Cawood on May 7, 2015 at 9:06 AM

You've got a new business, and it's time to build your website.

Here’s the question you need to ask yourself: Do I need website or a marketing program?

The answer: You need both, and they're not mutually exclusive.

Obviously, at this point every business needs a website. But your website isn't just a pretty face. It's part of your marketing program.

Your website should serve as the hub of all your online marketing: blog posts, articles, videos, and links to your social media feeds.

More and more business-to-business marketers say they are embracing inbound marketing -- that is, creating original content that can inform or entertain their customers or potential customers -- as an alternative to traditional advertising. It’s a way of engaging in a relationship with customer online, since that’s where most of their buying decisions are now made.

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Topics: Website Design, Inbound Marketing

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