And none of those parents are picking schools blindly. They're online, researching which private schools are the best for their kids.
That means private schools need to be online as well, mounting a strong inbound marketing campaign that keeps their school at the front of the pack. If you're a private school, having the right marketing strategy will let parents find the school, learn its story, and come to you to learn more.
Here are five inbound marketing strategies private schools can adopt.