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Does Social Media Marketing Work For Manufacturers?

Posted by Greg Cawood on February 4, 2016 at 8:30 AM

In past blog entries, we’ve talked about how inbound marketing can work for manufacturers.

If social media marketing is a part of inbound – and it is – then the rest is basic logic: Social media marketing can also work for manufacturers.

Let’s take a look at how the people in your industry – engineers and other technical professionals – use the various social media platforms:

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Topics: Social Media, Manufacturing Marketing

The 7 Differences Between Effective & Ineffective Salespeople [VIDEO]

Posted by Greg Cawood on February 2, 2016 at 8:00 AM

Good salespeople are effective not because of their intellect, charisma or fancy techniques. They simply have good habits, while the ineffective majority of salespeople have poor habits. This AudioBlog contains seven of the most popular habits of highly ineffective salespeople.

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Topics: Inbound Marketing, Inbound Sales

Planning Your Manufacturing Marketing Strategy for 2016

Posted by Greg Cawood on January 28, 2016 at 8:30 AM

It’s January. Did you exercise today? Avoid sugar? Stick to your promise to wake up an hour earlier? 

Don’t worry. It’s hard to keep to personal resolutions. But even if you can’t change yourself, you can always change the way you promote your business. Here are a few things to focus on when planning a marketing strategy for 2016.

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Topics: Inbound Marketing, Manufacturing Marketing, Inbound Sales

Using HubSpot to Jump Start Your Marketing

Posted by Justin Phillips on January 26, 2016 at 8:30 AM

Many people who hear the term marketing automation might say “What’s that?”

Others might think you were talking about email marketing, and they’d be correct, up to a point. Marketing automation refers to a larger strategy that helps you streamline and prioritize your goals.

For many businesses, the marketing software provided by HubSpot delivers an easy, useful gateway into the world of marketing automation.

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Topics: Inbound Marketing, HubSpot

Manufacturing Marketing Starts With Listening To Your Customers

Posted by Greg Cawood on January 21, 2016 at 8:30 AM

In late 2015, the Manufacturers Alliance for Productivity and Innovation (MAPI) surveyed 100 executives on the buying factors that mattered most to customers and how manufacturers came through for those buyers.

The survey showed that the top-performing manufacturing companies tended to shine in two areas:

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Topics: Inbound Marketing, Manufacturing Marketing

Time to Upgrade: Why Your Internet Explorer Isn’t Working

Posted by Greg Cawood on January 19, 2016 at 8:00 AM

Browse through the latest news on Microsoft’s Internet Explorer and you get the sense the browser doesn’t have a lot of fans.

“Internet Explorer’s Slow, Agonizing Death Accelerates.”

“The Sorry Legacy of Internet Explorer.”

But Internet Explorer (IE) does have its fan base, even if it only represents a fraction of the number of people using Firefox or Chrome. And recently, the IE that those fans knew has vanished.

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Topics: Website Design

Three Ways Inbound Video Marketing Can Generate Leads On Your Website

Posted by Justin Phillips on January 18, 2016 at 8:30 AM

Watching video online used to be a chore. Now, it's just a part of internet life, whether we're watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there's no reason for your business not to be using video as method of lead generation.

Here are some ways you can include videos in your next inbound marketing campaign.

1. On Social Media

You've made a video telling people about your latest product or a great service your company provides. Or maybe you've been to a trade show, or hosted a webinar relating to your business.

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Topics: Inbound Marketing, Video Marketing

5 Ways to Generate Leads With Your Blog

Posted by Greg Cawood on January 14, 2016 at 8:00 AM

Your company’s blog can do a lot of different things. You can use it to showcase the range of products or services you provide or share company news.

But does your blog generate leads? Here are five ways to make sure the content you create for your blog is fueling your lead-generation machine.

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Topics: Inbound Marketing, Inbound Sales

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