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4 Steps to a Great B2B Social Media Strategy

Posted by Greg Cawood on November 24, 2015 at 8:30 AM

Read enough blogs about social media and marketing for business-to-business companies, and you’ll see the same point coming up again and again: If you’re a B2B firm, you need to be on LinkedIn.

And it’s true. It’s the ideal social network for the B2B world, allowing you to make connections and share ideas. Most B2B marketers – 91 percent of them – say they are on LinkedIn, while 65 percent of B2B firms have picked up a customer using the platform. Another 50 percent say they consider LinkedIn an important research tool.

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Topics: Social Media, b2b marketing

Make Connections at the Central Bucks Chamber of Commerce Business Card Exchange

Posted by Eric Jacobson on November 23, 2015 at 9:00 AM

Networking online means more than just connecting with a bunch of people on LinkedIn or Twitter. And networking offline goes beyond just handing out business cards.

There’s an art to both kinds of networking, and some of the tricks for connecting with prospects in person will also help you connect on the web.

Here are a few tips on how to network, whether you’re at a business luncheon or on your laptop.

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Digital Marketing: Are Manufacturers Ready For It?

Posted by Greg Cawood on November 17, 2015 at 8:30 AM

Who is the audience for digital marketing?

It’s young people, right? Young consumers with a lot of disposable income, wanting to know about the next big thing.

Well, yes. It’s them. But it’s not just them.

If you’re a manufacturer, your audience is getting information it wants/needs the same way the audience for most other businesses is: it’s going online and doing research, which means you need to make your company part of that process.

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Topics: Inbound Marketing, b2b marketing

Inbound Marketing For A B2B Company In 5 Steps

Posted by Greg Cawood on November 10, 2015 at 8:30 AM

Even in the years before the term had been officially coined, the tactics of inbound marketing were being used largely by businesses attempting to connect with potential customers. It was, in other words—and has been for some time since—largely a B2C (business to consumer) marketing strategy. It involved educating potential customers about the benefits of your product or service by delivering useful, high-quality educational content.

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Topics: Inbound Marketing, b2b marketing

6 Ways Inbound Marketing Can Generate More Qualified Leads

Posted by Greg Cawood on November 5, 2015 at 9:00 AM

How does your business find sales leads? A billboard on a major highway? An ad that airs during a TV show that your target audience might never see?

What if there was a way to make sure you were getting the right marketing content to the people who would benefit from it the most?

“Tell us more,” you say? Well, we’re talking about inbound marketing, a strategy based around the idea of letting your customers – and potential customers – find you.

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Topics: Inbound Marketing, Manufacturing Marketing

13 Ways To Scare Your Boss Into Better Marketing Habits

Posted by Justin Phillips on October 29, 2015 at 9:00 AM

It’s almost Halloween, a time of year when our thoughts turn to things that keep us up at night.

We’re not talking about hauntings or vampires, but the types of things that are frightening mostly to people in the marketing business.

Here are 13 statistics, courtesy of Hubspot, designed to scare your boss into adopting better marketing habits.

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Topics: Inbound Marketing

Inbound Marketing Doesn't Need to Be Scary

Posted by Tom Coombe on October 27, 2015 at 9:41 AM

New things tend to be scary. If you’re a parent who sent your son or daughter to kindergarten this year, you know what we mean.

Embracing a new business practice is a different kind of scary -- but scary nonetheless. And inbound marketing is certainly new to many companies, and seems especially new when put next to traditional outbound marketing techniques: ads, cold calls, random emails, etc.

But we’re here to tell you that inbound doesn’t have to be scary. First, we need to share a statistic that is scary: 57 percent.

That’s the amount of product research a prospective buyer does before even talking to a sales person.

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Topics: Inbound Marketing

6 Reasons Your B2B Business Needs A Blog

Posted by Greg Cawood on October 22, 2015 at 8:00 AM

“Blogging for business isn’t dead,” marketing expert Sarah Arrow wrote on Inbound.org recently.

We happen to agree. (If we didn’t, you wouldn’t be reading this.)

Not only do we think blogging for business still alive, we see it as a crucial part of your marketing strategy. Here are a few reasons why.

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Topics: Inbound Marketing, b2b marketing

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