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An Entrepreneur’s Guide to Business Growth

Posted by Greg Cawood on October 26, 2016 at 8:27 AM

Part 3 – Business Development

Over the past few weeks, we’ve looked at how you can use inbound marketing tactics to help a new business grow.

We outlined the steps you could take to implement an inbound marketing plan, and we looked at ways to launch your sales strategy.

Today we’ll conclude by exploring some of the things you should do in the early days of your business, and how inbound marketing can help you get them done.

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Topics: web hosting, Social Media, Inbound Marketing

An Entrepreneur’s Guidebook To Business Growth With Inbound Sales

Posted by Greg Cawood on October 13, 2016 at 8:05 AM

Part 2 - Building an Inbound Sales Strategy

Today we’re going to continue our guide for entrepreneurs trying to build their businesses.
Our first installment talked about creating a marketing strategy. In this section, we’ll focus on sales.

In an ideal world, you’d launch your new business with the ability
to hire a veteran salesperson or two to go out and promote your product or service.

But in reality, you’re just getting started, and you may have to be in “one-man-band” mode for a little while. That means being your own salesperson. And while that might seem daunting, there are steps you can take to improve your sales.

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Topics: Inbound Marketing, Inbound Sales

Manufacturing Day in the Philly Metro Region

Posted by Paula Hynes on October 5, 2016 at 8:35 AM

Manufacturing Day will take place on Friday, October 7th and companies throughout the Philadelphia metro region will participate.   At IQnection, we have strong ties to the manufacturing community.  We not only support several local manufacturing groups, but we have provided digital marketing services to manufacturers both large and small.

For us, Manufacturing Day is in many ways a marketing event.  It was launched to bring awareness to the importance of manufacturing businesses in our country and the jobs they create.  It is also an excellent opportunity to reach out to local students, teachers and parents to educate them on the importance of STEM skills and education.

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Topics: Manufacturing Marketing

An Entrepreneur’s Guidebook to Business Growth

Posted by Greg Cawood on September 28, 2016 at 8:31 AM

Part 1 - Creating an Inbound Marketing Plan

Let’s say you want to start your own business.

We’re big baked goods fans here at IQnection, so we’ll use cookies as an example. And in this illustration, you make really superb cookies. They’re so good in fact that when people taste these cookies, they say “You could SELL these.”

So that’s what you decide to do. And even though everyone loves cookies, the same rules of getting your business to grow still apply. That’s why we’ve put together this guidebook for entrepreneurs. In later installments, we’ll discuss sales and business development, but we’ll start with creating a marketing strategy for your business.

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Topics: Inbound Marketing, inbound marketing strategy, Entrepreneur’s Guidebook to Business Growth

Matching Content to Your Buyer Personas

Posted by Greg Cawood on September 21, 2016 at 9:19 AM

We’ve talked quite a bit on this blog about the idea of buyer personas.

And with good reason: crafting a buyer persona is how you know who your audience is, and knowing your audience is crucial to inbound marketing.

A buyer persona is your version of your dream customer. You build them by conducting market research, and interviewing a group of existing customers to find out what makes them tick.

There’s a long list of questions you should ask in these interviews. If you’re not familiar with the buyer persona concept, make sure you brush up on these questions. A good marketing strategy requires at least two personas, which means you’ll need to do anywhere from six to 10 interviews.

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Topics: Inbound Marketing, personas

What is Inbound Marketing Web Design?

Posted by Greg Cawood on September 14, 2016 at 8:00 AM

The internet has been around long enough that we’ve come to think of websites from its early days the way we think of our parents’ basements from the 1970s: We picture the wood paneling, and we cringe.

Inbound marketing’s goal is to get a prospect’s attention and bring them to your website. But a clunky late ‘90s-style website may have the opposite effect, chasing potential customers away from a business. It may be that the site just isn’t aesthetically pleasing, or it may just be too busy.

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Topics: Web Marketing, Website Design

Buyer Personas, Customer Segments, and Why You Need Both

Posted by Greg Cawood on September 7, 2016 at 8:00 AM

We’ve talked a number of times in this space about the value of buyer personas. Today we’re going to discuss a different concept: customer segmentation.

We’ll take a look at how customer segments differ from buyer personas, and why it’s important to involve both in your marketing strategy.

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Topics: Inbound Marketing, personas, marketing strategy

Do You Have A Marketing Strategy?

Posted by Greg Cawood on August 31, 2016 at 8:00 AM

We’re nearly three-quarters of the way through 2016. As you and your company turn your attention to the fourth quarter, it’s a good time to look at what marketing efforts have worked and which ones have fallen flat.

The last months of the year can be the right time to focus on the initiatives that resonated with your audience so you can produce new leads.

Let’s take a look at some of the ways to promote your company in the final stretch of the year.

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Topics: Inbound Marketing, website marketing, marketing strategy

Creating a Website Marketing Plan

Posted by Greg Cawood on August 18, 2016 at 8:30 AM

Imagine you traveled back in time and had to start a business in, say, 1966. Among the things you’d need to worry about: the way your storefront looked.

It’s fifty years later, and – assuming you own a brick-and-mortar business – you’re still concerned about the way your storefront looks. But because it’s 2016 and not 1966, you have a website. How does that look? It’s a virtual front door to your business, but how are you getting people across the threshold?

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Topics: Inbound Marketing, website marketing

How SEO and Inbound Marketing Work Together

Posted by Greg Cawood on August 10, 2016 at 8:30 AM

It’s a question we hear every so often:

“Inbound marketing? Is that anything like SEO?”

Well…yes and no.

The two concepts aren’t interchangeable. However, it’s fair to say that SEO – industry jargon for “search engine optimization” – is a major component of inbound marketing.

SEO and inbound work together to drive user engagement with the content that the inbound marketer wants to promote.

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Topics: SEO, Inbound Marketing, seo marketing

An Inbound Approach to Webpage Design

Posted by Greg Cawood on August 3, 2016 at 9:27 AM

At IQnection, our digital marketing team spends each day focused on one goal: getting people to our clients’ websites.

That means researching who the client’s audience is, creating great content that speaks to their customers and potential customers, making sure that content is filled with the right keywords for search engine optimization purposes, and promoting it on social media.

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Topics: Website Design, Inbound Marketing

Converting Website Visitors to Leads: Studying The Conversion Pathway

Posted by Justin Phillips on July 27, 2016 at 8:30 AM

“A fly on the wall...”

People use that phrase to imagine themselves witnessing or overhearing something interesting or valuable: “I’d love to have been a fly on the wall during that conversation.”

We can do a lot at IQnection, but we don’t have super fly powers.

What we do have is the ability –thanks to special tracking software – to get an inside glimpse at how prospects interact with our clients’ websites.

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Topics: Inbound Marketing, digital inbound marketing

Getting The Most From Your Trade Show

Posted by Greg Cawood on July 20, 2016 at 9:27 AM

It’s less than 24 hours since the trade show ended. You are back at your desk with a pile of business cards. You know that you need to contact the people that you met, but what should you say? How should you contact them? When is the right time?

We’ve put together the 6 things that you need to know, and do, to make the days following your trade show effective.

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Topics: Inbound Marketing, Manufacturing Marketing, Trade Show

4 Reasons Why Your Content Marketing is Falling Short

Posted by Greg Cawood on July 13, 2016 at 8:30 AM

More than three quarters of all business-to-consumer marketers use content marketing to promote their companies.

With business-to-business companies, the figure is even higher, close to 90 percent.

So if you’re reading this, there’s a good chance your business is using content marketing. But are you using it successfully? Many of the companies that have embraced content marketing say they haven’t come up with a proper strategy, or haven’t seen a benefit from their efforts.

With that in mind, we’re going to take a look at some of the reasons your content marketing may be falling short.

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Topics: Content Marketing, Inbound Marketing

Lots of No Shows at Your Event? We Have the Solution

Posted by Greg Cawood on July 7, 2016 at 9:13 AM

Think about the times you’ve seen a great speaker: they were funny, they were engaging, they taught you a new way to look at the world.

It’s frustrating, then, to engage the services of a great speaker for an event that only a handful of people attend. That’s why we’re going to talk today about some steps you can take to choose the right speaker for your next gathering.

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Topics: Seminars, Inbound Marketing, Speaking Engagements

Your Inbound Marketing Summer Reading List

Posted by Greg Cawood on June 29, 2016 at 10:53 AM

It seems like every year, one book becomes the summer’s “beach book,” the thing it seems like everyone is reading as they relax on the sand.

A few years ago, it was Gone Girl. Then The Girl on the Train. This year, we’re hearing a lot of buzz about a novel called The Girls. (There seems to be a pattern when it comes to naming literary thrillers.)

But sometimes, summer reading means work-related reading. So let’s take a trip back in time to your school days, where your English teachers would assign you books to read during your break. Here’s your inbound marketing summer reading list:

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Topics: Content Marketing, Inbound Marketing