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What Is A Landing Page? [VIDEO]

Posted by Greg Cawood on October 19, 2017 at 6:30 AM

 

 

 

There are certain words that start off with very specific meanings, but overtime become catch-all terms.

For example, Kleenex and Band-Aid are brand names, but we use them to describe pretty much any tissue or adhesive bandage.

The same kind of thing is happening in the digital world, where we’re seeing a lot of people use the term “landing page” to describe any kind of page on a website.

But for people in the digital marketing sphere, it’s important to be precise. There’s something about a landing page that makes a landing page different from other pages.

So, what is a landing page?

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Topics: Inbound Marketing, Landing Pages

4 Steps to a Great B2B Social Media Strategy

Posted by Greg Cawood on October 12, 2017 at 8:34 AM

Read enough blogs about social media and marketing for business-to-business companies, and you’ll see the same point coming up again and again: If you’re a B2B firm, you need to be on LinkedIn. 

It’s true. It’s the ideal social network for the B2B world, allowing you to make connections and share ideas. Most B2B marketers – 91 percent of them – say they are on LinkedIn, while 65 percent of B2B firms have picked up a customer using the platform. Another 50 percent say they consider LinkedIn an important research tool.

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Topics: Social Media, b2b marketing

How does Inbound Marketing help you connect with potential customers?

Posted by Eric Jacobson on October 5, 2017 at 9:05 AM

Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the buyer’s journey and lead nurturing.

 

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Topics: Inbound Marketing

Showing Engagement and Passion

Posted by Bob Campbell on September 28, 2017 at 10:18 AM

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There’s one key element to your business efforts you might not hear much when it comes to talk of marketing initiatives, content, ROI, social media, or analytics.

Passion.

Passion connects you to your audience.  Displaying passion for your business, your industry, or your job responsibilities elicits an emotional response from your target group. Even if they don’t understand the intricacies of what you do, they can get excited about it right along with you.

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Topics: Content Marketing, Showing Engagement and Passion

How B2B Companies Are Successfully Using Inbound Marketing Strategies

Posted by Greg Cawood on September 21, 2017 at 8:34 AM

Dig down to the core of inbound marketing and you’ll find a basic idea: bring customers to you, rather than going out to find them.

And the great thing about inbound is that it works whether you’re a B2C or a B2B company.

Think about it: engineers and procurement professionals do the bulk of their research and buying online. Inbound marketing allows you to tell them how your company can solve their problems.

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Topics: Inbound Marketing, Manufacturing Marketing

Why Should I Link to Other Websites?

Posted by Greg Cawood on September 14, 2017 at 10:11 AM

A lot of us grew up believing things that were later debunked.

We now know that you don’t get a cold by going outside in cold weather. If we swallow chewing gum, it won’t take seven years to digest. And you don’t need to wait an hour after eating to go swimming.

The world of digital marketing has its own superstitions, including this one:

You shouldn’t link to other websites.

And on one hand, we can understand this concern. You’ve put a lot of effort getting people to your site, so why give them an opportunity to leave?

Yet there are some good reasons for linking to other websites:

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Topics: Social Media, Search Engine Optimization, Inbound Marketing, inbound marketing strategy

7 Reasons Why You Should Have Video Marketing on Your Website

Posted by Greg Cawood on September 7, 2017 at 8:12 AM

Over the past 5 years, we have seen the widespread adoption of video as part of our daily online life. Millions of people take videos with their digital cameras and mobile phones and upload them to YouTube and Facebook each day. But video content isn’t just for capturing precious moments with your loved ones. Video marketing is also becoming the preferred medium of communication with prospects and customers online.  

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At IQnection, we recognized early on that video marketing was going to become the way of the future, and invested heavily in building a robust video production capability. Today video is becoming one of our core services, and we think that it should be part of virtually every website and inbound marketing campaign.

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Topics: Video Marketing

What Is Inbound Marketing?

Posted by Eric Jacobson on August 31, 2017 at 9:03 AM

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Eric Jacobson, IQnection's Business Development Manager, explains Inbound Marketing.

 

“Which ad experience do you prefer?”

If you subscribe to Hulu, you’ve likely heard that question while streaming one of their shows. And maybe you replied “None. We’d prefer not to ‘experience’ any ads.”

This could be our bias showing as a company that does inbound marketing, but there are numbers to back us up: people don’t want to see traditional advertising.

An Introduction To Inbound Marketing

Today we’re going to dig a little deeper today into the differences between inbound marketing and outbound marketing, a term which applies to ads on TV, radio, in print, and on billboards, as well as direct mail and cold calls.

What is inbound marketing? Inbound marketing is a strategy based on the idea of allowing customers to find you. Its tools include blogs, e-books, white papers, social media and search engine optimization.

Here are five ways inbound marketing is different from – and superior to – outbound:


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Topics: Inbound Marketing, Outbound Marketing


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