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How To Attract Your Best Prospects

Posted by Greg Cawood on May 4, 2016 at 8:00 AM

Who are the people in your audience?

It’s an important question to answer when you’re marketing to industrial buyers (or anyone else for that matter). And the way to answer that question is simple: Just ask them. You do that by creating buyer personas, portraits of your ideal prospects based on interviews with real-life customers.

Here are some questions our partners at HubSpot suggest you ask when creating buyer personas:

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Topics: Inbound Marketing, HubSpot

8 Winning Topics for Your Manufacturing Blog

Posted by Greg Cawood on April 27, 2016 at 8:00 AM

Writer’s block is no joke. You think and think, but every sentence you type feels like you’re trying to move a piano up a staircase.

This is tough when you are making a living from your ability to put words on a page, or when your business needs to generate content for its blog.

But don’t worry. You have an audience that wants to hear from you, no matter what your company does. Purchasing agents and design engineers across every industry need information. Here are a few ways to generate topics for your blog that will speak to them.

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Topics: blog writing, Manufacturing Marketing

Taking an Inbound Approach to Marketing Your Business

Posted by Greg Cawood on April 20, 2016 at 8:30 AM

As a long-time advocate of utilizing digital tools to market businesses, the team here at IQnection was in search of a methodology that would maximize the power of the internet for our clients. 

We knew that consumers and businesses used the web to research products and services. And as the internet became more crowded, it became clear that our clients needed more than SEO and PPC to stay ahead of their competitors. They needed a holistic approach, one that would help them leverage their unique selling features to attract their ideal customers.

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Topics: Inbound Marketing, HubSpot

Digital Transformations And IQnection Are Pleased To Announce Their Collaboration

Posted by Bob Campbell on April 18, 2016 at 3:07 PM


Klaas-Pieter Jimmink, a recognized global leader in digital marketing & eCommerce and founder of Digital Transformations is collaborating with the IQnection Web Design and Marketing Agency to help clients maximize innovative and new marketing systems and technologies.

Through this collaboration, KP Jimmink will continue to help companies establish a roadmap for digital transformation by identifying the internal and external resources needed to implement the plan. 

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Topics: digital inbound marketing

How to Differentiate Your Value as a Manufacturer

Posted by Greg Cawood on April 13, 2016 at 8:00 AM

Every business wants to stand out. If you’re a company like Apple, it’s easy.

If you’re a manufacturer making, say, tiny machine parts, it gets a lot harder to differentiate yourself.

Harder, but not impossible. Last year, the Manufactures Alliance for Productivity and Innovation (MAPI) polled its members about differentiating their value.

Here are five things they learned:

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Topics: Inbound Marketing, Manufacturing Marketing

Making The Most Of Trade Shows

Posted by Greg Cawood on April 6, 2016 at 8:30 AM

We’re excited about springtime here at IQnection, and it not just because of the arrival of warmer weather.

It’s also the start of trade show season, a chance for us to connect with potential clients at some of the major shows around the country.

You can find us April 13 - 14 at the MDM/BIOMEDevice and MassMEDIC show in Boston, April 18-20 at the Digital Marketing for Medical Devices West Conference in San Francisco, CA and the International Pharmaceutical Expo (INTERPHEX) at the Javits Center in New York, April 26-28.

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Topics: Trade Show

How B2B Companies Are Successfully Using Inbound Marketing Strategies

Posted by Greg Cawood on March 30, 2016 at 8:00 AM

Dig down to the core of inbound marketing and you’ll find a basic idea: bring customers to you, rather than going out to find them.

And the great thing about inbound is that it works whether you’re a B2C or a B2B company.

Think about it: engineers and procurement professionals do the bulk of their research and buying online. Inbound marketing allows you to tell them how your company can solve their problems.

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Topics: Inbound Marketing, Manufacturing Marketing

How to Use Content Marketing to Attract Design Engineers?

Posted by Greg Cawood on March 23, 2016 at 8:00 AM

You may have heard this joke before: “Arguing with an engineer is like trying to teach a pig to sing. It wastes your time and annoys the pig.”

Like all good jokes, there’s some truth to this.  Engineers are tenacious and don’t have time to waste. They are wired to look for ways to improve productivity, stretch the limits and look for creative alternatives to a problem.

And engineering departments are pressed for time, just like everyone else. Multiple priorities and conflicting deadlines are the norm.  

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Topics: Inbound Marketing, Manufacturing Marketing






 
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