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Words and Pictures: How to Align Copy and Visuals

Posted by Greg Cawood on June 22, 2017 at 8:04 AM

Visual elements mixed with words can help make your story come alive. 

"Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing."

"The drawing shows me at one glance what might be spread over ten pages in a book."
- Ivan Turgenev, Fathers and Sons

Why are we beginning this week’s blog post with a quote from a Russian novel from 1861? Because it seemed a more elegant way than resorting to “a picture is worth a thousand words.”

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Topics: blog writing, Content Marketing, Inbound Marketing

A Study of Case Studies: 5 Ways to Write a Great One

Posted by Greg Cawood on June 15, 2017 at 8:10 AM

We’ve spent a lot of time on this blog over the years telling you how blogging can establish your expertise in your chosen field.

Today we’re going to move up the content creation ladder to talk about case studies.

If writing a blog is like sharing a recipe, then writing a case study is like giving a cooking class: one thing passes along useful knowledge, the other demonstrates your expertise to the world.

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Topics: Inbound Marketing

4 Ways to Strengthen Your Email Marketing Efforts

Posted by Greg Cawood on June 9, 2017 at 8:00 AM

Businesses have been sending each other emails for so long that it’s become second nature.

“I’ll shoot you an email.”

“Let me dash off an email, and I’ll be right there.”

But there’s an art to writing a good email, especially if that message is part of your marketing strategy. When done right, email marketing can help you cultivate your audience and share great content. Let’s look at a few uncomplicated ways you can strengthen your email marketing efforts.

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Topics: Email, email marketing

3 SEO Mistakes You Need to Avoid

Posted by Greg Cawood on June 1, 2017 at 8:39 AM

Having a blog allows your business to do a few important things. It gives potential customers solutions to their problems, shows the world that you’re an authority in your field, and helps your website rank on search engines.

But maybe you’ve noticed your blog traffic flagging. It might be because of one of these simple, easy-to-avoid errors in the field of search engine optimization, otherwise known as SEO.

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Topics: SEO, seo marketing

CTAs and Blogs Go Together Like Chocolate and Peanut Butter

Posted by Greg Cawood on May 25, 2017 at 8:03 AM

There are some things that are already great on their own, but somehow manage to become even better when combined with another wonderful thing.

Lennon and McCartney. Shaquille O’Neal and Kobe Bryant. Peanut butter and chocolate.

And then there’s blogging and calls to action. Your blog might be effective on its own, but it’s much more effective with a good call to action.

A call to action (or CTA) is what it sounds like: you are inviting your visitors to take a step beyond reading your blog. A CTA can take the form of a few lines of text, or a simple button at the bottom of the article.

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Topics: blog writing, call to action

How To Harmonize your Sales and Marketing Teams

Posted by Greg Cawood on May 18, 2017 at 9:31 AM

When your sales and marketing teams work well together, it’s like listening to an orchestra perform a symphony and hit every note.

But what happens sales and marketing aren’t in tune? Well, that can be a problem.

A disconnect between sales and marketing can have an adverse impact on leads, sales, and revenue, not to mention less tangible, but no less important things like employee morale.

In this article, we’ll look at why the rifts between sales and marketing teams happen, and what you can do to repair them.

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Topics: Inbound Marketing, Sales

How Video Marketing Can Help Manufactures Connect with Customers

Posted by Greg Cawood on May 11, 2017 at 8:30 AM

For manufacturers, video has become a key component in marketing their products. Nearly half of all manufacturers use YouTube and other video hosting platforms to share information.

We’ve argued before about the importance of video in the world of inbound marketing, as videos as expected to account for 80 percent of all web traffic by 2019.

But today we’re going to focus on marketing for manufacturers. If you’re a manufacturing company that hasn’t yet started using video marketing, here are some things to consider.

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Topics: Manufacturing Marketing, Video Marketing

Why You Should - and Shouldn't - Write Your Own Blog

Posted by Paula Hynes on May 4, 2017 at 8:20 AM

To write your own blog or not write your own blog...

It may not be as weighty a question as the one posed by Hamlet, but it's still an important one for any business to answer.

Having a blog is important. It helps your website rank on search engines, it helps potential customers solve problems, and it shows that you're an expert in your field.

We'd argue that the question isn't "Should I have a blog?" (you should), but rather "Who will do the writing?" In today's post, we'll explore the pros and cons of writing your own articles, and hiring an outside agency to handle it.

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Topics: blog


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