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The 3 Reasons Why Inbound Marketing Works For Niche Businesses

Posted by Greg Cawood on July 2, 2015 at 9:00 AM

A company that makes medical tubing probably won’t advertise on the side of buses.

A business that crafts custom furniture isn’t likely to buy ad time during the Super Bowl.

For manufacturers in niche industries, there aren’t a lot of opportunities to do traditional outbound marketing such as TV spots, billboards or print advertising.

That’s why inbound marketing is so important for niche manufacturers. Here a few points to show why inbound should be your choice when it comes to manufacturing marketing.

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Topics: Inbound Marketing, Manufacturing Marketing

5 Inbound Marketing Strategies For Private Schools

Posted by Greg Cawood on June 30, 2015 at 8:30 AM

For parents, getting a child into the right private school means competing with dozens of other parents, all trying to do the same for their child.

And none of those parents are picking schools blindly. They're online, researching which private schools are the best for their kids.

That means private schools need to be online as well, mounting a strong inbound marketing campaign that keeps their school at the front of the pack. If you're a private school, having the right marketing strategy will let parents find the school, learn its story, and come to you to learn more.

Here are five inbound marketing strategies private schools can adopt.

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Topics: Inbound Marketing, Private School Marketing

5 Types of Manufacturing Content Your Website Needs

Posted by Greg Cawood on June 24, 2015 at 8:30 AM

Is your manufacturing company using original content to market itself?

Chances are you said “Yes.”

Content marketing for manufacturers is a growing trend.

According to the 2015 B2B Manufacturing Content Marketing trends report, 82 percent of manufacturers have begun using content as part of its marketing strategy.

But it’s important to be sure you’re using your content effectively, providing customers and potential customers with a mix of information.  If you’re part of that 82 percent, you want to make sure your content stands out.

Here are five types of manufacturing content that will help your customers understand what you do.

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Topics: Inbound Marketing, Manufacturing Marketing

Tell Your Manufacturing Company's Story With Inbound Marketing

Posted by Greg Cawood on June 22, 2015 at 8:30 AM

You work for a company that makes one specified item: small parts for big construction equipment, or valves for machines that clean out septic tanks.

And because you work for that kind of company, you might say "Inbound marketing isn't for us. We're not selling iPhones or sneakers or the next Avengers movie. Our customers don't use the internet that way."

We beg to differ.

Inbound marketing works for manufactures the way as it does for other businesses. It allows you to use your website, and your social media presence, to tell the world the story of who you are and what you do.

Here are a few steps to take when trying to figure out marketing for manufacturers.

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Topics: Inbound Marketing, Manufacturing Marketing


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