You’re a manufacturer, and you're about to start an inbound marketing campaign.
Like anything you do it at work, it’s not something you can blindly rush into. This project can only succeed if you have a plan.
Here are five things manufacturing marketing folks should think about before launching a new campaign.
1. Who Are You Talking To?
Before you begin, you'll need to figure out who your buyers are. Start by asking a few questions. How much do they understand about your business? Where do they go to get information before they buy? What are they looking for when shopping for your products/services? What don't they like about your business?