If you’ve been visiting SEO (search engine optimization) blogs and looking for tips that will potentially increase the flow of traffic to your website, you may have recently read about something called “service area pages.” Also known as “local landing pages,” these are single web pages that usually appear when a visitor searches for a very specific keyword phrase. (“Topsoil suppliers St. Louis,” for instance, or “HVAC systems in Minneapolis,” perhaps.) The copy on the landing page (or “service area page”) will include information that’s relevant to the visitor. Or at least, that’s the idea.
What Sort of Information Should You Include on Local Landing Pages?
Before we discuss the specific sort of content that should appear on your website’s local landing pages or service area pages, it’s crucial to understand exactly why these pages are so valuable to manufacturing businesses. It’s also worthwhile to walk through a potential scenario in which a customer might discover one of your local landing pages online.