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3 Big Benefits To Inbound Marketing

Posted by Greg Cawood on May 25, 2016 at 8:30 AM

It’s nice when something has more than one benefit. A glass of orange juice gives us vitamin C, and it tastes good. When we give clothes to a clothing drive, we’re helping those in need, but also clearing out some space in our closets.

And so it goes with the practice of inbound marketing, which involves creating content to bring in customers in your field, as opposed to broadcasting to the world at large and hoping the customers you want hear your message.

Here are three of the biggest benefits to choosing inbound marketing for your business:

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Topics: Inbound Marketing

Promoting The Value Proposition Of Your Business

Posted by Greg Cawood on May 18, 2016 at 8:30 AM

It’s nice to hear “You’re the best” from a friend or loved one.

But when you’re considering doing business with a company, you don’t want to hear them say “We’re the best.”

Sure, some companies tell you what they’re the best at doing. We have the fastest network, voted the safest car, etc. But simply saying “We’re the best [your industry] company in [your region]” isn’t enough. Your potential customers need to know how what you make or what you do can help them.

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Topics: Inbound Marketing

Procurement Professionals Are Migrating To Online Resources

Posted by Greg Cawood on May 11, 2016 at 8:00 AM

Imagine you’re in the marketplace in some long ago city. Instead of selling whatever high-tech product or process that you sell now, you’re selling fruit.

People from all over the world are in the marketplace, everyone vying for their business.

If this doesn’t sound all that different from the internet, well, you’re on the right track. The marketplace may be digital, and your product more high-tech, but it’s still tough to capture b2b buyers’ attention.

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Topics: Inbound Marketing, Inbound Sales

How To Attract Your Best Prospects

Posted by Greg Cawood on May 4, 2016 at 8:00 AM

Who are the people in your audience?

It’s an important question to answer when you’re marketing to industrial buyers (or anyone else for that matter). And the way to answer that question is simple: Just ask them. You do that by creating buyer personas, portraits of your ideal prospects based on interviews with real-life customers.

Here are some questions our partners at HubSpot suggest you ask when creating buyer personas:

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Topics: Inbound Marketing, HubSpot

8 Winning Topics for Your Manufacturing Blog

Posted by Greg Cawood on April 27, 2016 at 8:00 AM

Writer’s block is no joke. You think and think, but every sentence you type feels like you’re trying to move a piano up a staircase.

This is tough when you are making a living from your ability to put words on a page, or when your business needs to generate content for its blog.

But don’t worry. You have an audience that wants to hear from you, no matter what your company does. Purchasing agents and design engineers across every industry need information. Here are a few ways to generate topics for your blog that will speak to them.

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Topics: blog writing, Manufacturing Marketing

Taking an Inbound Approach to Marketing Your Business

Posted by Greg Cawood on April 20, 2016 at 8:30 AM

As a long-time advocate of utilizing digital tools to market businesses, the team here at IQnection was in search of a methodology that would maximize the power of the internet for our clients. 

We knew that consumers and businesses used the web to research products and services. And as the internet became more crowded, it became clear that our clients needed more than SEO and PPC to stay ahead of their competitors. They needed a holistic approach, one that would help them leverage their unique selling features to attract their ideal customers.

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Topics: Inbound Marketing, HubSpot

Digital Transformations And IQnection Are Pleased To Announce Their Collaboration

Posted by Bob Campbell on April 18, 2016 at 3:07 PM

Klaas-Pieter Jimmink, a recognized global leader in digital marketing & eCommerce and founder of Digital Transformations is collaborating with the IQnection Web Design and Marketing Agency to help clients maximize innovative and new marketing systems and technologies.

Through this collaboration, KP Jimmink will continue to help companies establish a roadmap for digital transformation by identifying the internal and external resources needed to implement the plan. 

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Topics: digital inbound marketing

How to Differentiate Your Value as a Manufacturer

Posted by Greg Cawood on April 13, 2016 at 8:00 AM

Every business wants to stand out. If you’re a company like Apple, it’s easy.

If you’re a manufacturer making, say, tiny machine parts, it gets a lot harder to differentiate yourself.

Harder, but not impossible. Last year, the Manufactures Alliance for Productivity and Innovation (MAPI) polled its members about differentiating their value.

Here are five things they learned:

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Topics: Inbound Marketing, Manufacturing Marketing

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