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How To Create a Compelling Call to Action

Posted by Greg Cawood on December 14, 2016 at 8:30 AM

Call to action.

It’s a pretty dynamic phrase, isn’t it?

In the marketing world, a call to action (CTA) refers to the section of a landing page that asks visitors to take the next step. It’s a basic inbound marketing practice that nonetheless conjures up images of trumpets sounding and the cavalry riding to the rescue.

Do the calls to action you’ve placed on your website live up to this reputation? If not, don’t worry. We’re here to save you from boring CTAs with these tips.

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Topics: Inbound Marketing, call to action

Creating Landing Pages That Convert

Posted by Greg Cawood on December 7, 2016 at 8:22 AM

Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies.

Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much an art as it is a science.

Here are a few tips to follow to help you win landing page conversions.

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Topics: Inbound Marketing, Landing Pages

SEO For Blogging: 3 Tips For Success

Posted by Greg Cawood on November 30, 2016 at 8:24 AM

Imagine that your business had a massive advertising budget, the type of money that it takes to make a Super Bowl commercial.

But instead of airing your ad during the Big Game, you decided that it would play on TV during 2 a.m. Law & Order re-runs. How many people would see it?

The scenario we describe here – unlikely as it might seem – is essentially what happens when you write blog posts without thinking about search engine optimization (or SEO): You put a lot of work into creating something valuable, and then ensure your target audience won’t see it.

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Topics: blog, SEO, Inbound Marketing

Giving Thanks for Our Clients and Our Community

Posted by Greg Cawood on November 17, 2016 at 8:25 AM

Some families have a Thanksgiving tradition: Everyone goes around the dinner table and shares what they’re thankful for that year.

We can’t have everyone over for dinner, but we can tell you the things that make us thankful.

We’re thankful for our clients.

It’s been a very good year at IQnection. Our 17th year in business saw us welcoming new clients, while continuing to create exciting content for our existing digital marketing customers.

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Topics: Inbound Marketing, digital inbound marketing

Blog Maximization: Getting the Most Traction When You Post

Posted by Greg Cawood on November 9, 2016 at 8:20 AM

We believe in the value of blogging. If we didn’t, this post wouldn’t be here.

Blogging is an important piece of your inbound marketing content strategy, but it’s not enough to just write a post and expect business to start rolling in. There are steps you can take to make sure the customers you want are reading what you’ve written.

Here are a few tips for getting more traction out of your blog posts.

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Topics: blog, Inbound Marketing

How Long Does Inbound Marketing Take to Deliver Results? [VIDEO]

Posted by Greg Cawood on November 3, 2016 at 8:32 AM

Whenever we start an inbound marketing campaign for one of our clients, it’s a safe bet that someone will ask: “How long will it take to see the results?

It’s a fair question. And while we’ll answer it with a number later on in this article, we want to make it clear that inbound marketing takes time.

We explore this concept in greater detail in our video on this topic, but think about it like a friendship.

Jerry Seinfeld’s stand-up talked about how easy it was to connect when we were kids: “You like cherry soda? I like cherry soda! We’ll be best friends!”

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Topics: Inbound Marketing

An Entrepreneur’s Guide to Business Growth - PART 3

Posted by Greg Cawood on October 26, 2016 at 8:27 AM

Part 3 – Business Development

Over the past few weeks, we’ve looked at how you can use inbound marketing tactics to help a new business grow.

We outlined the steps you could take to implement an inbound marketing plan, and we looked at ways to launch your sales strategy.

Today we’ll conclude by exploring some of the things you should do in the early days of your business, and how inbound marketing can help you get them done.

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Topics: web hosting, Social Media, Inbound Marketing

A Guidebook To Business Growth With Inbound Sales Strategy - PART 2

Posted by Greg Cawood on October 13, 2016 at 8:05 AM

Part 2 - Building an Inbound Sales Strategy

Today we’re going to continue our guide for entrepreneurs trying to build their businesses.
Our first installment talked about creating a marketing strategy. In this section, we’ll focus on sales.

In an ideal world, you’d launch your new business with the ability
to hire a veteran salesperson or two to go out and promote your product or service.

But in reality, you’re just getting started, and you may have to be in “one-man-band” mode for a little while. That means being your own salesperson. And while that might seem daunting, there are steps you can take to improve your sales.

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Topics: Inbound Marketing, Inbound Sales


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