Read enough blogs about social media and marketing for business-to-business companies, and you’ll see the same point coming up again and again: If you’re a B2B firm, you need to be on LinkedIn.
And it’s true. It’s the ideal social network for the B2B world, allowing you to make connections and share ideas. Most B2B marketers – 91 percent of them – say they are on LinkedIn, while 65 percent of B2B firms have picked up a customer using the platform. Another 50 percent say they consider LinkedIn an important research tool.