It’s nice when something has more than one benefit. A glass of orange juice gives us vitamin C, and it tastes good. When we give clothes to a clothing drive, we’re helping those in need, but also clearing out some space in our closets.
And so it goes with the practice of inbound marketing, which involves creating content to bring in customers in your field, as opposed to broadcasting to the world at large and hoping the customers you want hear your message.
Here are three of the biggest benefits to choosing inbound marketing for your business: