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Bob Campbell

Recent Posts

Showing Engagement and Passion

Posted by Bob Campbell on September 28, 2017 at 10:18 AM

 

There’s one key element to your business efforts you might not hear much when it comes to talk of marketing initiatives, content, ROI, social media, or analytics.

Passion.

Passion connects you to your audience.  Displaying passion for your business, your industry, or your job responsibilities elicits an emotional response from your target group. Even if they don’t understand the intricacies of what you do, they can get excited about it right along with you.

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Digital Transformations And IQnection Are Pleased To Announce Their Collaboration

Posted by Bob Campbell on April 18, 2016 at 3:07 PM


Klaas-Pieter Jimmink, a recognized global leader in digital marketing & eCommerce and founder of Digital Transformations is collaborating with the IQnection Web Design and Marketing Agency to help clients maximize innovative and new marketing systems and technologies.

Through this collaboration, KP Jimmink will continue to help companies establish a roadmap for digital transformation by identifying the internal and external resources needed to implement the plan. 

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How to Drive Top-Line Growth with Inbound Marketing?

Posted by Bob Campbell on February 23, 2016 at 8:30 AM

Tell us if this sounds familiar:  "If I just had more leads, I could increase my sales."

The biggest challenge B2B marketers face with lead generation is generating high-quality leads.

So, if high-quality leads are so hard to obtain, how do manufacturing companies grow top-line revenues?  Well, savvy B2B companies take advantage of every opportunity that comes their way.  They use a strategic approach beginning with an inbound or content marketing program.  

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