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Greg Cawood

Recent Posts

CTAs and Blogs Go Together Like Chocolate and Peanut Butter

Posted by Greg Cawood on May 25, 2017 at 8:03 AM

There are some things that are already great on their own, but somehow manage to become even better when combined with another wonderful thing.

Lennon and McCartney. Shaquille O’Neal and Kobe Bryant. Peanut butter and chocolate.

And then there’s blogging and calls to action. Your blog might be effective on its own, but it’s much more effective with a good call to action.

A call to action (or CTA) is what it sounds like: you are inviting your visitors to take a step beyond reading your blog. A CTA can take the form of a few lines of text, or a simple button at the bottom of the article.

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Topics: blog writing, call to action

How To Harmonize your Sales and Marketing Teams

Posted by Greg Cawood on May 18, 2017 at 9:31 AM

When your sales and marketing teams work well together, it’s like listening to an orchestra perform a symphony and hit every note.

But what happens sales and marketing aren’t in tune? Well, that can be a problem.

A disconnect between sales and marketing can have an adverse impact on leads, sales, and revenue, not to mention less tangible, but no less important things like employee morale.

In this article, we’ll look at why the rifts between sales and marketing teams happen, and what you can do to repair them.

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Topics: Inbound Marketing, Sales

How Video Marketing Can Help Manufactures Connect with Customers

Posted by Greg Cawood on May 11, 2017 at 8:30 AM

For manufacturers, video has become a key component in marketing their products. Nearly half of all manufacturers use YouTube and other video hosting platforms to share information.

We’ve argued before about the importance of video in the world of inbound marketing, as videos as expected to account for 80 percent of all web traffic by 2019.

But today we’re going to focus on marketing for manufacturers. If you’re a manufacturing company that hasn’t yet started using video marketing, here are some things to consider.

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Topics: Manufacturing Marketing, Video Marketing

3 Marketing Tactics to Land Your Dream Customer

Posted by Greg Cawood on April 27, 2017 at 10:40 AM

Close your eyes and picture your ideal customer. It might be hard to do.

Identifying your dream client might seem like one of those TV shows where people go out in the woods in search of Bigfoot: a lot of work, with no clear end.

But those customers do exist. It’s just a matter of creating content that speaks to them. Here are a few things you can do to produce marketing content that attracts the customer of your dreams.

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Topics: Content Marketing

Are You Having a Conversation on Social Media?

Posted by Greg Cawood on April 20, 2017 at 8:00 AM

Think about all the things that have changed because of social media.

Dating. The news. Staying in touch with classmates. Being famous.

Add marketing to that list. According to Hubspot, social media marketing can produce nearly twice the leads than you would see from traditional outbound methods.

But this doesn’t mean that your company can post its news on Facebook a few times a week and wait for customers to line up. Social media marketing requires you to have a conversation with your customers. Let’s look at the why and the how of making that happen.

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Topics: Social Media

IQnection Hosts Leadership Summit

Posted by Greg Cawood on March 21, 2017 at 7:30 AM

We’d like to thank everyone who attended our executive leadership summit here at our headquarters in early March. We hope you found it as enlightening as we did.

And thank you also to our two guest speakers, Howard Reid, Jr. of the Mighty Galamander and Rich Foltz from The Alternative Board (TAB) of PA and the Ohio Valley. Their organizations – along with IQnection – sponsored the event.

For those of you who couldn’t make it to the event, we thought we’d share some of the highlights from the two presentations.

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Topics: business owners, Inbound Marketing

How To Create a Compelling Call to Action

Posted by Greg Cawood on December 14, 2016 at 8:30 AM

Call to action.

It’s a pretty dynamic phrase, isn’t it?

In the marketing world, a call to action (CTA) refers to the section of a landing page that asks visitors to take the next step. It’s a basic inbound marketing practice that nonetheless conjures up images of trumpets sounding and the cavalry riding to the rescue.

Do the calls to action you’ve placed on your website live up to this reputation? If not, don’t worry. We’re here to save you from boring CTAs with these tips.

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Topics: Inbound Marketing, call to action

Creating Landing Pages That Convert

Posted by Greg Cawood on December 7, 2016 at 8:22 AM

Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies.

Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much an art as it is a science.

Here are a few tips to follow to help you win landing page conversions.

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Topics: Inbound Marketing, Landing Pages


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