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Greg Cawood

Recent Posts

What Are The Best B2B Email Marketing Practices?

Posted by Greg Cawood on July 20, 2017 at 8:30 AM

The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email.

Here’s another big number: 4300%

That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons you should consider launching a B2B email marketing campaign. In this post, we’ll go over some ways to set up your campaign, and offer up some tips for what to do once it’s underway.

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Topics: email marketing, Inbound Marketing, b2b marketing

Evergreen Content Vs Timely Topics: What Should You Focus On?

Posted by Greg Cawood on July 13, 2017 at 8:41 AM

Focusing on What type of content to use when, Evergreen or timely topics.

For journalists, so-called “evergreen” stories can be a life-saver on a slow news day.

These are stories that a reporter can dip into at any time: the intersection that’s a constant traffic head-ache, a profile of someone with an unusual hobby, or a long-unresolved mystery.

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Topics: Inbound Marketing

[VIDEO] The 5 Most Important Things to Include in Your Website Redesign

Posted by Greg Cawood on July 10, 2017 at 11:23 AM

Are you thinking about redesigning your website? Just like with any renovation, it's not something you should do without planning.

Before you begin your redesign, make sure it will include these five crucial components.

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Topics: Inbound Marketing, website redesign

5 Reasons You Need to Outsource Your Marketing

Posted by Greg Cawood on June 29, 2017 at 8:10 AM

No one is good at everything.

Sure, every so often, a renaissance man will come along: Benjamin Franklin or Leonardo da Vinci. But for the most part, we must content ourselves with being good at just a handful of things. And while you've spent years or even decades mastering what it takes to make your business succeed, marketing might not be your core strength.

That's okay. There are companies out there who, live, eat, breathe and sleep digital marketing. Here are five reasons to consider working with one.

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Topics: Inbound Marketing, outsourcing

Words and Pictures: How to Align Copy and Visuals

Posted by Greg Cawood on June 22, 2017 at 8:04 AM

Visual elements mixed with words can help make your story come alive. 

"Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing."

"The drawing shows me at one glance what might be spread over ten pages in a book."
- Ivan Turgenev, Fathers and Sons

Why are we beginning this week’s blog post with a quote from a Russian novel from 1861? Because it seemed a more elegant way than resorting to “a picture is worth a thousand words.”

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Topics: blog writing, Content Marketing, Inbound Marketing

A Study of Case Studies: 5 Ways to Write a Great One

Posted by Greg Cawood on June 15, 2017 at 8:10 AM

We’ve spent a lot of time on this blog over the years telling you how blogging can establish your expertise in your chosen field.

Today we’re going to move up the content creation ladder to talk about case studies.

If writing a blog is like sharing a recipe, then writing a case study is like giving a cooking class: one thing passes along useful knowledge, the other demonstrates your expertise to the world.

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Topics: Inbound Marketing

4 Ways to Strengthen Your Email Marketing Efforts

Posted by Greg Cawood on June 9, 2017 at 8:00 AM

Businesses have been sending each other emails for so long that it’s become second nature.

“I’ll shoot you an email.”

“Let me dash off an email, and I’ll be right there.”

But there’s an art to writing a good email, especially if that message is part of your marketing strategy. When done right, email marketing can help you cultivate your audience and share great content. Let’s look at a few uncomplicated ways you can strengthen your email marketing efforts.

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Topics: Email, email marketing

3 SEO Mistakes You Need to Avoid

Posted by Greg Cawood on June 1, 2017 at 8:39 AM

Having a blog allows your business to do a few important things. It gives potential customers solutions to their problems, shows the world that you’re an authority in your field, and helps your website rank on search engines.

But maybe you’ve noticed your blog traffic flagging. It might be because of one of these simple, easy-to-avoid errors in the field of search engine optimization, otherwise known as SEO.

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Topics: SEO, seo marketing


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