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Paula Hynes

Recent Posts

Why You Should - and Shouldn't - Write Your Own Blog

Posted by Paula Hynes on May 4, 2017 at 8:20 AM

To write your own blog or not write your own blog...

It may not be as weighty a question as the one posed by Hamlet, but it's still an important one for any business to answer.

Having a blog is important. It helps your website rank on search engines, it helps potential customers solve problems, and it shows that you're an expert in your field.

We'd argue that the question isn't "Should I have a blog?" (you should), but rather "Who will do the writing?" In today's post, we'll explore the pros and cons of writing your own articles, and hiring an outside agency to handle it.

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Topics: blog

Manufacturing Day in the Philly Metro Region

Posted by Paula Hynes on October 5, 2016 at 8:35 AM

Manufacturing Day will take place on Friday, October 7th and companies throughout the Philadelphia metro region will participate.   At IQnection, we have strong ties to the manufacturing community.  We not only support several local manufacturing groups, but we have provided digital marketing services to manufacturers both large and small.

For us, Manufacturing Day is in many ways a marketing event.  It was launched to bring awareness to the importance of manufacturing businesses in our country and the jobs they create.  It is also an excellent opportunity to reach out to local students, teachers and parents to educate them on the importance of STEM skills and education.

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Topics: Manufacturing Marketing

Need a Speaker? We Can Help.

Posted by Paula Hynes on June 22, 2016 at 8:30 AM

Whether it’s across the country in San Francisco or right in our backyard, the IQnection team loves to travel around telling the story of inbound marketing.

We enjoy public speaking, and recently, our speakers have grown in number.

We are now collaborating with KP Jimmink, a seasoned marketing professional who has spent years in the pharmaceutical and medical device industries. His company, Digital Transformations, is regularly called upon to offer insights at conferences around the world.

He joins IQnection founders Greg Cawood and Robert Campbell, two entrepreneurs who have spent the last 16 years ago watching digital and inbound marketing evolve into a much more complex business.

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Topics: Speaking Engagements

IQnection Receives Hubspot’s Gold Partner Recognition

Posted by Paula Hynes on June 15, 2016 at 8:30 AM

From the Oscars to the Olympics to the little stars your teacher stuck on your tests, the color gold signifies one thing: “You’re among the best at what you do.”

That’s why IQnection is proud to announce that Hubspot – a world leader in inbound marketing and sales automation – has named us a Gold Agency Partner.

In doing so, Hubspot recognized our role as a marketing agency that’s leading the charge for inbound marketing.

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Topics: HubSpot

Manufacturing Companies Win Big with Inbound Marketing

Posted by Paula Hynes on February 16, 2016 at 8:00 AM

In the mid-1990s, companies like Amazon and Google spent billions to stay ahead of the competition, and their investment has paid off. Flash forward to 2016, and their services are part of our everyday lives.

We can apply the lessons of these early innovators to today’s industrial marketplace. Companies that invest in harnessing the power of the internet today will position themselves as the market leaders of the future. And most of these companies can do so with modest investments of time and money. 

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Topics: Inbound Marketing, Manufacturing Marketing


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