To write your own blog or not write your own blog...
It may not be as weighty a question as the one posed by Hamlet, but it's still an important one for any business to answer.
Having a blog is important. It helps your website rank on search engines, it helps potential customers solve problems, and it shows that you're an expert in your field.
We'd argue that the question isn't "Should I have a blog?" (you should), but rather "Who will do the writing?" In today's post, we'll explore the pros and cons of writing your own articles, and hiring an outside agency to handle it.