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3 Marketing Tactics to Land Your Dream Customer

Posted by Greg Cawood on April 27, 2017 at 10:40 AM

Close your eyes and picture your ideal customer. It might be hard to do.

Identifying your dream client might seem like one of those TV shows where people go out in the woods in search of Bigfoot: a lot of work, with no clear end.

But those customers do exist. It’s just a matter of creating content that speaks to them. Here are a few things you can do to produce marketing content that attracts the customer of your dreams.

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Topics: Content Marketing

Are You Having a Conversation on Social Media?

Posted by Greg Cawood on April 20, 2017 at 8:00 AM

Think about all the things that have changed because of social media.

Dating. The news. Staying in touch with classmates. Being famous.

Add marketing to that list. According to Hubspot, social media marketing can produce nearly twice the leads than you would see from traditional outbound methods.

But this doesn’t mean that your company can post its news on Facebook a few times a week and wait for customers to line up. Social media marketing requires you to have a conversation with your customers. Let’s look at the why and the how of making that happen.

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Topics: Social Media

Your Marketing Strategy Needs Video & Text

Posted by Justin Phillips on April 13, 2017 at 9:53 AM

Video rules the internet. It's a point we've been making on this blog for at least the past two years.

YouTube is the world's second largest search engine, and videos account for roughly three-quarters of all web traffic. By 2019, that number should reach 80 percent.

That doesn't mean that video needs to dominate your company's marketing efforts. In this blog post, we'll talk about why a well-rounded marketing strategy needs both video and text to work.

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Topics: Search Engine Optimization, Video Marketing

IQnection Hosts Leadership Summit

Posted by Greg Cawood on March 21, 2017 at 7:30 AM

We’d like to thank everyone who attended our executive leadership summit here at our headquarters in early March. We hope you found it as enlightening as we did.

And thank you also to our two guest speakers, Howard Reid, Jr. of the Mighty Galamander and Rich Foltz from The Alternative Board (TAB) of PA and the Ohio Valley. Their organizations – along with IQnection – sponsored the event.

For those of you who couldn’t make it to the event, we thought we’d share some of the highlights from the two presentations.

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Topics: business owners, Inbound Marketing

How To Create a Compelling Call to Action

Posted by Greg Cawood on December 14, 2016 at 8:30 AM

Call to action.

It’s a pretty dynamic phrase, isn’t it?

In the marketing world, a call to action (CTA) refers to the section of a landing page that asks visitors to take the next step. It’s a basic inbound marketing practice that nonetheless conjures up images of trumpets sounding and the cavalry riding to the rescue.

Do the calls to action you’ve placed on your website live up to this reputation? If not, don’t worry. We’re here to save you from boring CTAs with these tips.

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Topics: Inbound Marketing, call to action

Creating Landing Pages That Convert

Posted by Greg Cawood on December 7, 2016 at 8:22 AM

Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies.

Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much an art as it is a science.

Here are a few tips to follow to help you win landing page conversions.

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Topics: Inbound Marketing, Landing Pages

SEO For Blogging: 3 Tips For Success

Posted by Greg Cawood on November 30, 2016 at 8:24 AM

Imagine that your business had a massive advertising budget, the type of money that it takes to make a Super Bowl commercial.

But instead of airing your ad during the Big Game, you decided that it would play on TV during 2 a.m. Law & Order re-runs. How many people would see it?

The scenario we describe here – unlikely as it might seem – is essentially what happens when you write blog posts without thinking about search engine optimization (or SEO): You put a lot of work into creating something valuable, and then ensure your target audience won’t see it.

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Topics: blog, SEO, Inbound Marketing

Giving Thanks for Our Clients and Our Community

Posted by Greg Cawood on November 17, 2016 at 8:25 AM

Some families have a Thanksgiving tradition: Everyone goes around the dinner table and shares what they’re thankful for that year.

We can’t have everyone over for dinner, but we can tell you the things that make us thankful.

We’re thankful for our clients.

It’s been a very good year at IQnection. Our 17th year in business saw us welcoming new clients, while continuing to create exciting content for our existing digital marketing customers.

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Topics: Inbound Marketing, digital inbound marketing

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