<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?ev=6022787057643&amp;cd[value]=0.00&amp;cd[currency]=USD&amp;noscript=1">

Showing Engagement and Passion

Posted by Bob Campbell on September 28, 2017 at 10:18 AM

 

There’s one key element to your business efforts you might not hear much when it comes to talk of marketing initiatives, content, ROI, social media, or analytics.

Passion.

Passion connects you to your audience.  Displaying passion for your business, your industry, or your job responsibilities elicits an emotional response from your target group. Even if they don’t understand the intricacies of what you do, they can get excited about it right along with you.

Read More

Topics: ,

How B2B Companies Are Successfully Using Inbound Marketing Strategies

Posted by Greg Cawood on September 21, 2017 at 8:34 AM

Dig down to the core of inbound marketing and you’ll find a basic idea: bring customers to you, rather than going out to find them.

And the great thing about inbound is that it works whether you’re a B2C or a B2B company.

Think about it: engineers and procurement professionals do the bulk of their research and buying online. Inbound marketing allows you to tell them how your company can solve their problems.

Read More

Topics: ,

Why Should I Link to Other Websites?

Posted by Greg Cawood on September 14, 2017 at 10:11 AM

A lot of us grew up believing things that were later debunked.

We now know that you don’t get a cold by going outside in cold weather. If we swallow chewing gum, it won’t take seven years to digest. And you don’t need to wait an hour after eating to go swimming.

The world of digital marketing has its own superstitions, including this one:

You shouldn’t link to other websites.

And on one hand, we can understand this concern. You’ve put a lot of effort getting people to your site, so why give them an opportunity to leave?

Yet there are some good reasons for linking to other websites:

Read More

Topics: , , ,

7 Reasons Why You Should Have Video Marketing on Your Website

Posted by Greg Cawood on September 7, 2017 at 8:12 AM

Over the past 5 years, we have seen the widespread adoption of video as part of our daily online life. Millions of people take videos with their digital cameras and mobile phones and upload them to YouTube and Facebook each day. But video content isn’t just for capturing precious moments with your loved ones. Video marketing is also becoming the preferred medium of communication with prospects and customers online.  

 

At IQnection, we recognized early on that video marketing was going to become the way of the future, and invested heavily in building a robust video production capability. Today video is becoming one of our core services, and we think that it should be part of virtually every website and inbound marketing campaign.

Read More

Topics:

What Is Inbound Marketing?

Posted by Eric Jacobson on August 31, 2017 at 9:03 AM

 

Eric Jacobson, IQnection's Business Development Manager, explains Inbound Marketing.

 

“Which ad experience do you prefer?”

If you subscribe to Hulu, you’ve likely heard that question while streaming one of their shows. And maybe you replied “None. We’d prefer not to ‘experience’ any ads.”

This could be our bias showing as a company that does inbound marketing, but there are numbers to back us up: people don’t want to see traditional advertising.

An Introduction To Inbound Marketing

Today we’re going to dig a little deeper today into the differences between inbound marketing and outbound marketing, a term which applies to ads on TV, radio, in print, and on billboards, as well as direct mail and cold calls.

What is inbound marketing? Inbound marketing is a strategy based on the idea of allowing customers to find you. Its tools include blogs, e-books, white papers, social media and search engine optimization.

Here are five ways inbound marketing is different from – and superior to – outbound:


Read More

Topics: ,

[VIDEO] How Long Does Inbound Marketing Take to Deliver Results?

Posted by Greg Cawood on August 24, 2017 at 7:42 AM

Whenever the IQnection team starts an inbound marketing campaign for one of our clients, it’s a safe bet that someone will ask: “How long will it take to see the results?

It’s a fair question. Inbound marketing takes time and effort. It relies on earning trust and building relationships with your customers online, and neither of those things happen overnight. But, just like your offline relationships with your most valued and loyal customers, nurturing those conversations is worth the payoff.

 

Read More

Topics:

What is the Marketing Funnel?

Posted by Greg Cawood on August 17, 2017 at 9:18 AM

We started this blog a little under eight years ago, and you may have noticed there are a couple of terms we’ve used from time to time: “marketing funnel” and “sales funnel.”

Read More

Topics: ,

5 Types of Email Marketing Your Manufacturing Company Needs

Posted by Greg Cawood on August 3, 2017 at 8:27 AM

How many people in the world use email? 

More than the number of people living in China and India – the world’s two most populous countries – combined.

That gives businesses 2.5 billion reasons to consider email as a marketing tool. In order to save time and space, we’ll just focus on six reasons:

Read More

Topics: ,


 
7 Tools For A More Effective Sales Team
An Introduction To Inbound Marketing

Get Updates By Email

Latest Blog Posts

HubSpot Platinum Partner - IQnection