Read enough blogs about social media and marketing for business-to-business companies, and you’ll see the same point coming up again and again: If you’re a B2B firm, you need to be on LinkedIn.
It’s true. It’s the ideal social network for the B2B world, allowing you to make connections and share ideas. Most B2B marketers – 91 percent of them – say they are on LinkedIn, while 65 percent of B2B firms have picked up a customer using the platform. Another 50 percent say they consider LinkedIn an important research tool.