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Why You Should - and Shouldn't - Write Your Own Blog

Posted by Paula Hynes on May 4, 2017 at 8:20 AM

To write your own blog or not write your own blog...

It may not be as weighty a question as the one posed by Hamlet, but it's still an important one for any business to answer.

Having a blog is important. It helps your website rank on search engines, it helps potential customers solve problems, and it shows that you're an expert in your field.

We'd argue that the question isn't "Should I have a blog?" (you should), but rather "Who will do the writing?" In today's post, we'll explore the pros and cons of writing your own articles, and hiring an outside agency to handle it.

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Topics: blog

SEO For Blogging: 3 Tips For Success

Posted by Greg Cawood on November 30, 2016 at 8:24 AM

Imagine that your business had a massive advertising budget, the type of money that it takes to make a Super Bowl commercial.

But instead of airing your ad during the Big Game, you decided that it would play on TV during 2 a.m. Law & Order re-runs. How many people would see it?

The scenario we describe here – unlikely as it might seem – is essentially what happens when you write blog posts without thinking about search engine optimization (or SEO): You put a lot of work into creating something valuable, and then ensure your target audience won’t see it.

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Topics: blog, SEO, Inbound Marketing

Blog Maximization: Getting the Most Traction When You Post

Posted by Greg Cawood on November 9, 2016 at 8:20 AM

We believe in the value of blogging. If we didn’t, this post wouldn’t be here.

Blogging is an important piece of your inbound marketing content strategy, but it’s not enough to just write a post and expect business to start rolling in. There are steps you can take to make sure the customers you want are reading what you’ve written.

Here are a few tips for getting more traction out of your blog posts.

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Topics: blog, Inbound Marketing

An Introduction to Creating Blogs and Great Content

Posted by Greg Cawood on November 17, 2015 at 2:13 PM

Out of all the search engine optimization (SEO) services an agency can suggest, creating a blog still ranks as a great option. As anyone who has spent even minimal time researching SEO may know, content is king—in other words, the type of content you create and the amount of content you provide on your website can make all the difference not only when it comes to gaining Google’s favor in search results, but, more importantly, in catching the eyes of potential customers. That’s because, essentially, content is the main reason potential visitors come to a website. Sure, they may have started a Google search to find a particular product or service, but they’ll visit your website (or your competitors’ site) to learn about your expertise and knowledge. This makes having valuable content a vital factor in winning the favor of Google and visitors alike.

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Topics: Web Marketing, blog, blog writing, SEO, Content Marketing

Benefits of a Blog

Posted by Greg Cawood on April 22, 2011 at 7:29 AM

For a small business adding a Blog to your website maybe a big decision, and one you may think not worth the extra work it could entail. However, there are benefits that can be obtained by adding a company Blog. Here are a few:

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Topics: blog, SEO, link building, Website Design, Inbound Marketing

Do I Need A Blog?

Posted by Greg Cawood on December 1, 2009 at 6:59 AM

It is no longer notable if you have a blog – today people wonder why you don’t have a blog. The internet has evolved into a social community where people connect, share, publish and collaborate. In today’s society there is a sense of immediacy - things change by the second. For example, texting and Twitter have become large communication tools due to our desire for continuous updates.

What are the benefits of adding a blog to your site?

  • Validation: Shows that your Company is up-to-date signifying you are communicative.
  • Immediacy: You can make changes at any time.
  • Extended Reach: Blog pages will be indexed by the Search Engines and listed in blog directories and Search Results. These additional links will enable you to capture more visitors.
  • Flexibility: Ability to try focused promotions and test marketing ideas.
  • Accessibility: A company not engaged with their audience and monitoring what’s being said about them is out of touch with their customers. Through a blog your visitors and potential customers can communicate with you.
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Topics: blog, Content Marketing, Social Media


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