<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?ev=6022787057643&amp;cd[value]=0.00&amp;cd[currency]=USD&amp;noscript=1">

Words and Pictures: How to Align Copy and Visuals

Posted by Greg Cawood on June 22, 2017 at 8:04 AM

Visual elements mixed with words can help make your story come alive. 

"Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing."

"The drawing shows me at one glance what might be spread over ten pages in a book."
- Ivan Turgenev, Fathers and Sons

Why are we beginning this week’s blog post with a quote from a Russian novel from 1861? Because it seemed a more elegant way than resorting to “a picture is worth a thousand words.”

Read More

Topics: blog writing, Content Marketing, Inbound Marketing

CTAs and Blogs Go Together Like Chocolate and Peanut Butter

Posted by Greg Cawood on May 25, 2017 at 8:03 AM

There are some things that are already great on their own, but somehow manage to become even better when combined with another wonderful thing.

Lennon and McCartney. Shaquille O’Neal and Kobe Bryant. Peanut butter and chocolate.

And then there’s blogging and calls to action. Your blog might be effective on its own, but it’s much more effective with a good call to action.

A call to action (or CTA) is what it sounds like: you are inviting your visitors to take a step beyond reading your blog. A CTA can take the form of a few lines of text, or a simple button at the bottom of the article.

Read More

Topics: blog writing, call to action

8 Winning Topics for Your Manufacturing Blog

Posted by Greg Cawood on April 27, 2016 at 8:00 AM

Writer’s block is no joke. You think and think, but every sentence you type feels like you’re trying to move a piano up a staircase.

This is tough when you are making a living from your ability to put words on a page, or when your business needs to generate content for its blog.

But don’t worry. You have an audience that wants to hear from you, no matter what your company does. Purchasing agents and design engineers across every industry need information. Here are a few ways to generate topics for your blog that will speak to them.

Read More

Topics: blog writing, Manufacturing Marketing

An Introduction to Creating Blogs and Great Content

Posted by Greg Cawood on November 17, 2015 at 2:13 PM

Out of all the search engine optimization (SEO) services an agency can suggest, creating a blog still ranks as a great option. As anyone who has spent even minimal time researching SEO may know, content is king—in other words, the type of content you create and the amount of content you provide on your website can make all the difference not only when it comes to gaining Google’s favor in search results, but, more importantly, in catching the eyes of potential customers. That’s because, essentially, content is the main reason potential visitors come to a website. Sure, they may have started a Google search to find a particular product or service, but they’ll visit your website (or your competitors’ site) to learn about your expertise and knowledge. This makes having valuable content a vital factor in winning the favor of Google and visitors alike.

Read More

Topics: Web Marketing, blog, blog writing, SEO, Content Marketing

Web Marketing and Google Authorship

Posted by Greg Cawood on January 20, 2014 at 5:00 AM

Google Authorship is a method that allows writers to link their work to their Google+ page. Started in 2011, the authorship tool has evolved steadily as Google tries to make search results more relevant to users. Verified authorship obviously offers many benefits to content creators and content consumers, as well as making Google more aware of quality human-created content. There are also benefits for online marketing, specifically for those who wish to use high-quality content to enhance a website’s ranking and reputation.

What this means for content creators

Google Authorship allows writers to claim their content in search results. It also creates a way for readers to more easily locate additional content by writers they find interesting and engaging. When a writer is using Authorship, results that feature their content will also show a copy of their headshot next to the search result. In short, this creates a way for writers to set themselves apart, verify their content, and gain more fans or followers. Authorship also now allows you to see analytics for your content.

Read More

Topics: Web Marketing, blog writing, SEO, Web Tools, Social Media, Search Engine Optimization, Inbound Marketing

I Can't Think Of Any New Topics For My Blog Articles

Posted by Greg Cawood on February 27, 2013 at 10:40 AM

I often hear the same lament from clients, "I know I should be writing articles for my blog regularly but I cannot think of anything else to write about." Writer's block is an issue we all face from time-to-time. The good news is that it is not a permanent problem and can be easily fixed. Hopefully, this blog article will help you work around your writer's block.

Read More

Topics: Web Marketing, blog writing, Content Marketing, Website Design, Search Engine Optimization


undefined
7 Tools For A More Effective Sales Team
An Introduction To Inbound Marketing

Get Updates By Email

HubSpot Gold Partner - IQnection