There are some things that are already great on their own, but somehow manage to become even better when combined with another wonderful thing.
Lennon and McCartney. Shaquille O’Neal and Kobe Bryant. Peanut butter and chocolate.
And then there’s blogging and calls to action. Your blog might be effective on its own, but it’s much more effective with a good call to action.
A call to action (or CTA) is what it sounds like: you are inviting your visitors to take a step beyond reading your blog. A CTA can take the form of a few lines of text, or a simple button at the bottom of the article.