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CTAs and Blogs Go Together Like Chocolate and Peanut Butter

Posted by Greg Cawood on May 25, 2017 at 8:03 AM

There are some things that are already great on their own, but somehow manage to become even better when combined with another wonderful thing.

Lennon and McCartney. Shaquille O’Neal and Kobe Bryant. Peanut butter and chocolate.

And then there’s blogging and calls to action. Your blog might be effective on its own, but it’s much more effective with a good call to action.

A call to action (or CTA) is what it sounds like: you are inviting your visitors to take a step beyond reading your blog. A CTA can take the form of a few lines of text, or a simple button at the bottom of the article.

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Topics: blog writing, call to action

How To Create a Compelling Call to Action

Posted by Greg Cawood on December 14, 2016 at 8:30 AM

Call to action.

It’s a pretty dynamic phrase, isn’t it?

In the marketing world, a call to action (CTA) refers to the section of a landing page that asks visitors to take the next step. It’s a basic inbound marketing practice that nonetheless conjures up images of trumpets sounding and the cavalry riding to the rescue.

Do the calls to action you’ve placed on your website live up to this reputation? If not, don’t worry. We’re here to save you from boring CTAs with these tips.

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Topics: Inbound Marketing, call to action


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