The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email.
Here’s another big number: 4300%
That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons you should consider launching a B2B email marketing campaign. In this post, we’ll go over some ways to set up your campaign, and offer up some tips for what to do once it’s underway.