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What Are The Best B2B Email Marketing Practices?

Posted by Greg Cawood on July 20, 2017 at 8:30 AM

The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email.

Here’s another big number: 4300%

That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons you should consider launching a B2B email marketing campaign. In this post, we’ll go over some ways to set up your campaign, and offer up some tips for what to do once it’s underway.

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4 Ways to Strengthen Your Email Marketing Efforts

Posted by Greg Cawood on June 9, 2017 at 8:00 AM

Businesses have been sending each other emails for so long that it’s become second nature.

“I’ll shoot you an email.”

“Let me dash off an email, and I’ll be right there.”

But there’s an art to writing a good email, especially if that message is part of your marketing strategy. When done right, email marketing can help you cultivate your audience and share great content. Let’s look at a few uncomplicated ways you can strengthen your email marketing efforts.

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Email Marketing for the New Year

Posted by Greg Cawood on January 2, 2014 at 3:26 PM

Email marketing, if done properly, can be a very focused and effective marketing tool for the New Year. While many brands have recently put more focus on search engine optimization and social media marketing, email marketing remains one of the most powerful yet overlooked items in the internet marketing toolbox.

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