<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?ev=6022787057643&amp;cd[value]=0.00&amp;cd[currency]=USD&amp;noscript=1">

Words and Pictures: How to Align Copy and Visuals

Posted by Greg Cawood on June 22, 2017 at 8:04 AM

Visual elements mixed with words can help make your story come alive. 

"Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing."

"The drawing shows me at one glance what might be spread over ten pages in a book."
- Ivan Turgenev, Fathers and Sons

Why are we beginning this week’s blog post with a quote from a Russian novel from 1861? Because it seemed a more elegant way than resorting to “a picture is worth a thousand words.”

Read More

Topics: blog writing, Content Marketing, Inbound Marketing

A Study of Case Studies: 5 Ways to Write a Great One

Posted by Greg Cawood on June 15, 2017 at 8:10 AM

We’ve spent a lot of time on this blog over the years telling you how blogging can establish your expertise in your chosen field.

Today we’re going to move up the content creation ladder to talk about case studies.

If writing a blog is like sharing a recipe, then writing a case study is like giving a cooking class: one thing passes along useful knowledge, the other demonstrates your expertise to the world.

Read More

Topics: Inbound Marketing

How To Harmonize your Sales and Marketing Teams

Posted by Greg Cawood on May 18, 2017 at 9:31 AM

When your sales and marketing teams work well together, it’s like listening to an orchestra perform a symphony and hit every note.

But what happens sales and marketing aren’t in tune? Well, that can be a problem.

A disconnect between sales and marketing can have an adverse impact on leads, sales, and revenue, not to mention less tangible, but no less important things like employee morale.

In this article, we’ll look at why the rifts between sales and marketing teams happen, and what you can do to repair them.

Read More

Topics: Inbound Marketing, Sales

IQnection Hosts Leadership Summit

Posted by Greg Cawood on March 21, 2017 at 7:30 AM

We’d like to thank everyone who attended our executive leadership summit here at our headquarters in early March. We hope you found it as enlightening as we did.

And thank you also to our two guest speakers, Howard Reid, Jr. of the Mighty Galamander and Rich Foltz from The Alternative Board (TAB) of PA and the Ohio Valley. Their organizations – along with IQnection – sponsored the event.

For those of you who couldn’t make it to the event, we thought we’d share some of the highlights from the two presentations.

Read More

Topics: business owners, Inbound Marketing

How To Create a Compelling Call to Action

Posted by Greg Cawood on December 14, 2016 at 8:30 AM

Call to action.

It’s a pretty dynamic phrase, isn’t it?

In the marketing world, a call to action (CTA) refers to the section of a landing page that asks visitors to take the next step. It’s a basic inbound marketing practice that nonetheless conjures up images of trumpets sounding and the cavalry riding to the rescue.

Do the calls to action you’ve placed on your website live up to this reputation? If not, don’t worry. We’re here to save you from boring CTAs with these tips.

Read More

Topics: Inbound Marketing, call to action

Creating Landing Pages That Convert

Posted by Greg Cawood on December 7, 2016 at 8:22 AM

Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies.

Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much an art as it is a science.

Here are a few tips to follow to help you win landing page conversions.

Read More

Topics: Inbound Marketing, Landing Pages

SEO For Blogging: 3 Tips For Success

Posted by Greg Cawood on November 30, 2016 at 8:24 AM

Imagine that your business had a massive advertising budget, the type of money that it takes to make a Super Bowl commercial.

But instead of airing your ad during the Big Game, you decided that it would play on TV during 2 a.m. Law & Order re-runs. How many people would see it?

The scenario we describe here – unlikely as it might seem – is essentially what happens when you write blog posts without thinking about search engine optimization (or SEO): You put a lot of work into creating something valuable, and then ensure your target audience won’t see it.

Read More

Topics: blog, SEO, Inbound Marketing

Giving Thanks for Our Clients and Our Community

Posted by Greg Cawood on November 17, 2016 at 8:25 AM

Some families have a Thanksgiving tradition: Everyone goes around the dinner table and shares what they’re thankful for that year.

We can’t have everyone over for dinner, but we can tell you the things that make us thankful.

We’re thankful for our clients.

It’s been a very good year at IQnection. Our 17th year in business saw us welcoming new clients, while continuing to create exciting content for our existing digital marketing customers.

Read More

Topics: Inbound Marketing, digital inbound marketing


undefined
7 Tools For A More Effective Sales Team
An Introduction To Inbound Marketing

Get Updates By Email

HubSpot Gold Partner - IQnection