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What Is A Landing Page? [VIDEO]

Posted by Greg Cawood on October 19, 2017 at 6:30 AM

 

 

 

There are certain words that start off with very specific meanings, but overtime become catch-all terms.

For example, Kleenex and Band-Aid are brand names, but we use them to describe pretty much any tissue or adhesive bandage.

The same kind of thing is happening in the digital world, where we’re seeing a lot of people use the term “landing page” to describe any kind of page on a website.

But for people in the digital marketing sphere, it’s important to be precise. There’s something about a landing page that makes a landing page different from other pages.

So, what is a landing page?

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Topics: Inbound Marketing, Landing Pages

How does Inbound Marketing help you connect with potential customers?

Posted by Eric Jacobson on October 5, 2017 at 9:05 AM

Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the buyer’s journey and lead nurturing.

 

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Topics: Inbound Marketing

How B2B Companies Are Successfully Using Inbound Marketing Strategies

Posted by Greg Cawood on September 21, 2017 at 8:34 AM

Dig down to the core of inbound marketing and you’ll find a basic idea: bring customers to you, rather than going out to find them.

And the great thing about inbound is that it works whether you’re a B2C or a B2B company.

Think about it: engineers and procurement professionals do the bulk of their research and buying online. Inbound marketing allows you to tell them how your company can solve their problems.

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Topics: Inbound Marketing, Manufacturing Marketing

Why Should I Link to Other Websites?

Posted by Greg Cawood on September 14, 2017 at 10:11 AM

A lot of us grew up believing things that were later debunked.

We now know that you don’t get a cold by going outside in cold weather. If we swallow chewing gum, it won’t take seven years to digest. And you don’t need to wait an hour after eating to go swimming.

The world of digital marketing has its own superstitions, including this one:

You shouldn’t link to other websites.

And on one hand, we can understand this concern. You’ve put a lot of effort getting people to your site, so why give them an opportunity to leave?

Yet there are some good reasons for linking to other websites:

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Topics: Social Media, Search Engine Optimization, Inbound Marketing, inbound marketing strategy

What Is Inbound Marketing?

Posted by Eric Jacobson on August 31, 2017 at 9:03 AM

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Eric Jacobson, IQnection's Business Development Manager, explains Inbound Marketing.

 

“Which ad experience do you prefer?”

If you subscribe to Hulu, you’ve likely heard that question while streaming one of their shows. And maybe you replied “None. We’d prefer not to ‘experience’ any ads.”

This could be our bias showing as a company that does inbound marketing, but there are numbers to back us up: people don’t want to see traditional advertising.

An Introduction To Inbound Marketing

Today we’re going to dig a little deeper today into the differences between inbound marketing and outbound marketing, a term which applies to ads on TV, radio, in print, and on billboards, as well as direct mail and cold calls.

What is inbound marketing? Inbound marketing is a strategy based on the idea of allowing customers to find you. Its tools include blogs, e-books, white papers, social media and search engine optimization.

Here are five ways inbound marketing is different from – and superior to – outbound:


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Topics: Inbound Marketing, Outbound Marketing

[VIDEO] How Long Does Inbound Marketing Take to Deliver Results?

Posted by Greg Cawood on August 24, 2017 at 7:42 AM

Whenever the IQnection team starts an inbound marketing campaign for one of our clients, it’s a safe bet that someone will ask: “How long will it take to see the results?

It’s a fair question. Inbound marketing takes time and effort. It relies on earning trust and building relationships with your customers online, and neither of those things happen overnight. But, just like your offline relationships with your most valued and loyal customers, nurturing those conversations is worth the payoff.

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Topics: Inbound Marketing

5 Types of Email Marketing Your Manufacturing Company Needs

Posted by Greg Cawood on August 3, 2017 at 8:27 AM

How many people in the world use email? 

More than the number of people living in China and India – the world’s two most populous countries – combined.

That gives businesses 2.5 billion reasons to consider email as a marketing tool. In order to save time and space, we’ll just focus on six reasons:

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Topics: Inbound Marketing, Manufacturing Marketing

What Are The Best B2B Email Marketing Practices?

Posted by Greg Cawood on July 20, 2017 at 8:30 AM

The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email.

Here’s another big number: 4300%

That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons you should consider launching a B2B email marketing campaign. In this post, we’ll go over some ways to set up your campaign, and offer up some tips for what to do once it’s underway.

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Topics: email marketing, Inbound Marketing, b2b marketing


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