<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?ev=6022787057643&amp;cd[value]=0.00&amp;cd[currency]=USD&amp;noscript=1">

Evergreen Content Vs Timely Topics: What Should You Focus On?

Posted by Greg Cawood on July 13, 2017 at 8:41 AM

For journalists, so-called “evergreen” stories can be a life-saver on a slow news day.

These are stories that a reporter can dip into at any time: the intersection that’s a constant traffic head-ache, a profile of someone with an unusual hobby, or a long-unresolved mystery.

Read More

Topics: Inbound Marketing

[VIDEO] The 5 Most Important Things to Include in Your Website Redesign

Posted by Greg Cawood on July 10, 2017 at 11:23 AM

Are you thinking about redesigning your website? Just like with any renovation, it's not something you should do without planning.

Before you begin your redesign, make sure it will include these five crucial components.

Read More

Topics: Inbound Marketing, website redesign

5 Reasons You Need to Outsource Your Marketing

Posted by Greg Cawood on June 29, 2017 at 8:10 AM

No one is good at everything.

Sure, every so often, a renaissance man will come along: Benjamin Franklin or Leonardo da Vinci. But for the most part, we must content ourselves with being good at just a handful of things. And while you've spent years or even decades mastering what it takes to make your business succeed, marketing might not be your core strength.

That's okay. There are companies out there who, live, eat, breathe and sleep digital marketing. Here are five reasons to consider working with one.

Read More

Topics: Inbound Marketing, outsourcing

Words and Pictures: How to Align Copy and Visuals

Posted by Greg Cawood on June 22, 2017 at 8:04 AM

Visual elements mixed with words can help make your story come alive. 

"Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing."

"The drawing shows me at one glance what might be spread over ten pages in a book."
- Ivan Turgenev, Fathers and Sons

Why are we beginning this week’s blog post with a quote from a Russian novel from 1861? Because it seemed a more elegant way than resorting to “a picture is worth a thousand words.”

Read More

Topics: blog writing, Content Marketing, Inbound Marketing

A Study of Case Studies: 5 Ways to Write a Great One

Posted by Greg Cawood on June 15, 2017 at 8:10 AM

We’ve spent a lot of time on this blog over the years telling you how blogging can establish your expertise in your chosen field.

Today we’re going to move up the content creation ladder to talk about case studies.

If writing a blog is like sharing a recipe, then writing a case study is like giving a cooking class: one thing passes along useful knowledge, the other demonstrates your expertise to the world.

Read More

Topics: Inbound Marketing

How To Harmonize your Sales and Marketing Teams

Posted by Greg Cawood on May 18, 2017 at 9:31 AM

When your sales and marketing teams work well together, it’s like listening to an orchestra perform a symphony and hit every note.

But what happens sales and marketing aren’t in tune? Well, that can be a problem.

A disconnect between sales and marketing can have an adverse impact on leads, sales, and revenue, not to mention less tangible, but no less important things like employee morale.

In this article, we’ll look at why the rifts between sales and marketing teams happen, and what you can do to repair them.

Read More

Topics: Inbound Marketing, Sales

IQnection Hosts Leadership Summit

Posted by Greg Cawood on March 21, 2017 at 7:30 AM

We’d like to thank everyone who attended our executive leadership summit here at our headquarters in early March. We hope you found it as enlightening as we did.

And thank you also to our two guest speakers, Howard Reid, Jr. of the Mighty Galamander and Rich Foltz from The Alternative Board (TAB) of PA and the Ohio Valley. Their organizations – along with IQnection – sponsored the event.

For those of you who couldn’t make it to the event, we thought we’d share some of the highlights from the two presentations.

Read More

Topics: business owners, Inbound Marketing

How To Create a Compelling Call to Action

Posted by Greg Cawood on December 14, 2016 at 8:30 AM

Call to action.

It’s a pretty dynamic phrase, isn’t it?

In the marketing world, a call to action (CTA) refers to the section of a landing page that asks visitors to take the next step. It’s a basic inbound marketing practice that nonetheless conjures up images of trumpets sounding and the cavalry riding to the rescue.

Do the calls to action you’ve placed on your website live up to this reputation? If not, don’t worry. We’re here to save you from boring CTAs with these tips.

Read More

Topics: Inbound Marketing, call to action


undefined
7 Tools For A More Effective Sales Team
An Introduction To Inbound Marketing

Get Updates By Email

Latest Blog Posts

HubSpot Platinum Partner - IQnection