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How B2B Companies Are Successfully Using Inbound Marketing Strategies

Posted by Greg Cawood on September 21, 2017 at 8:34 AM

Dig down to the core of inbound marketing and you’ll find a basic idea: bring customers to you, rather than going out to find them.

And the great thing about inbound is that it works whether you’re a B2C or a B2B company.

Think about it: engineers and procurement professionals do the bulk of their research and buying online. Inbound marketing allows you to tell them how your company can solve their problems.

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5 Types of Email Marketing Your Manufacturing Company Needs

Posted by Greg Cawood on August 3, 2017 at 8:27 AM

How many people in the world use email? 

More than the number of people living in China and India – the world’s two most populous countries – combined.

That gives businesses 2.5 billion reasons to consider email as a marketing tool. In order to save time and space, we’ll just focus on six reasons:

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How Video Marketing Can Help Manufactures Connect with Customers

Posted by Greg Cawood on May 11, 2017 at 8:30 AM

For manufacturers, video has become a key component in marketing their products. Nearly half of all manufacturers use YouTube and other video hosting platforms to share information.

We’ve argued before about the importance of video in the world of inbound marketing, as videos as expected to account for 80 percent of all web traffic by 2019.

But today we’re going to focus on marketing for manufacturers. If you’re a manufacturing company that hasn’t yet started using video marketing, here are some things to consider.

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Manufacturing Day in the Philly Metro Region

Posted by Paula Hynes on October 5, 2016 at 8:35 AM

Manufacturing Day will take place on Friday, October 7th and companies throughout the Philadelphia metro region will participate.   At IQnection, we have strong ties to the manufacturing community.  We not only support several local manufacturing groups, but we have provided digital marketing services to manufacturers both large and small.

For us, Manufacturing Day is in many ways a marketing event.  It was launched to bring awareness to the importance of manufacturing businesses in our country and the jobs they create.  It is also an excellent opportunity to reach out to local students, teachers and parents to educate them on the importance of STEM skills and education.

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Getting The Most From Your Trade Show

Posted by Greg Cawood on July 20, 2016 at 9:27 AM

It’s less than 24 hours since the trade show ended. You are back at your desk with a pile of business cards. You know that you need to contact the people that you met, but what should you say? How should you contact them? When is the right time?

We’ve put together the 6 things that you need to know, and do, to make the days following your trade show effective.

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8 Winning Topics for Your Manufacturing Blog

Posted by Greg Cawood on April 27, 2016 at 8:00 AM

Writer’s block is no joke. You think and think, but every sentence you type feels like you’re trying to move a piano up a staircase.

This is tough when you are making a living from your ability to put words on a page, or when your business needs to generate content for its blog.

But don’t worry. You have an audience that wants to hear from you, no matter what your company does. Purchasing agents and design engineers across every industry need information. Here are a few ways to generate topics for your blog that will speak to them.

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How to Differentiate Your Value as a Manufacturer

Posted by Greg Cawood on April 13, 2016 at 8:00 AM

Every business wants to stand out. If you’re a company like Apple, it’s easy.

If you’re a manufacturer making, say, tiny machine parts, it gets a lot harder to differentiate yourself.

Harder, but not impossible. Last year, the Manufactures Alliance for Productivity and Innovation (MAPI) polled its members about differentiating their value.

Here are five things they learned:

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How to Use Content Marketing to Attract Design Engineers?

Posted by Greg Cawood on March 23, 2016 at 8:00 AM

You may have heard this joke before: “Arguing with an engineer is like trying to teach a pig to sing. It wastes your time and annoys the pig.”

Like all good jokes, there’s some truth to this.  Engineers are tenacious and don’t have time to waste. They are wired to look for ways to improve productivity, stretch the limits and look for creative alternatives to a problem.

And engineering departments are pressed for time, just like everyone else. Multiple priorities and conflicting deadlines are the norm.  

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