Eric Jacobson, IQnection's Business Development Manager, explains Inbound Marketing.
“Which ad experience do you prefer?”
If you subscribe to Hulu, you’ve likely heard that question while streaming one of their shows. And maybe you replied “None. We’d prefer not to ‘experience’ any ads.”
This could be our bias showing as a company that does inbound marketing, but there are numbers to back us up: people don’t want to see traditional advertising.
Today we’re going to dig a little deeper today into the differences between inbound marketing and outbound marketing, a term which applies to ads on TV, radio, in print, and on billboards, as well as direct mail and cold calls.
What is inbound marketing? Inbound marketing is a strategy based on the idea of allowing customers to find you. Its tools include blogs, e-books, white papers, social media and search engine optimization.
Here are five ways inbound marketing is different from – and superior to – outbound: