Do you have a closed loop between marketing and sales? If not, you might be leaving revenue on the table for someone else to collect.
What is Closed loop marketing? Basically it describes a system in which your sales team and your marketing team work together using the data marketing gets from its analysis to qualify leads and generate higher quality leads. It holds both groups accountable for follow up, and gets them to align their goals.
Here are the four steps of the process, as explained by the software and marketing company Hubspot:
Step 1. You Have a Visitor
Your website gets a visitor, and a cookie tracks their actions and allows your sales and marketing teams to trace them to their original source, whether they arrived at your site via social media, a web search, or by simply typing in your URL.
This lets you know how different marketing efforts are doing and adjust accordingly. If you make your website the hub of all your inbound marketing efforts, you've begun to close the loop.
You should also create a tracking URL for every marketing campaign directing traffic to your site, in order to get a better grasp on where visitors are coming from.