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Why Should I Link to Other Websites?

Posted by Greg Cawood on September 14, 2017 at 10:11 AM

A lot of us grew up believing things that were later debunked.

We now know that you don’t get a cold by going outside in cold weather. If we swallow chewing gum, it won’t take seven years to digest. And you don’t need to wait an hour after eating to go swimming.

The world of digital marketing has its own superstitions, including this one:

You shouldn’t link to other websites.

And on one hand, we can understand this concern. You’ve put a lot of effort getting people to your site, so why give them an opportunity to leave?

Yet there are some good reasons for linking to other websites:

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Topics: Social Media, Search Engine Optimization, Inbound Marketing, inbound marketing strategy

Your Marketing Strategy Needs Video & Text

Posted by Justin Phillips on April 13, 2017 at 9:53 AM

Video rules the internet. It's a point we've been making on this blog for at least the past two years.

YouTube is the world's second largest search engine, and videos account for roughly three-quarters of all web traffic. By 2019, that number should reach 80 percent.

That doesn't mean that video needs to dominate your company's marketing efforts. In this blog post, we'll talk about why a well-rounded marketing strategy needs both video and text to work.

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Topics: Search Engine Optimization, Video Marketing

Why Small Business Owners Need to Think About SEO

Posted by Greg Cawood on June 3, 2014 at 1:45 PM

Philadelphia SEO services companies understand that running a small business is one of the most rewarding things you have ever done, but they are also aware that it takes a considerable amount of time, energy, and patience to build a valuable business. Research shows that marketing is one of the most critical aspects of building a small business, and as an owner, you are well aware that you must get the information out to customers about your products or services. Online marketing is one of the best investments any business can make as it is quickly surpassing traditional methods in terms of effectiveness. Online marketing offers a better ROI because it allows for more focused targeting of potential customers; customers who are searching for products or services in your category. This narrow focus lets you avoid spending money on broad-based and poorly targeted advertising. However, the internet is a vast marketplace, and you want to be sure your customers find your business, which is why search engine optimization (SEO) is critical and using a local SEO services provider may be beneficial.

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Topics: Web Marketing, SEO, Search Engine Optimization, Inbound Marketing

Web Marketing and Google Authorship

Posted by Greg Cawood on January 20, 2014 at 5:00 AM

Google Authorship is a method that allows writers to link their work to their Google+ page. Started in 2011, the authorship tool has evolved steadily as Google tries to make search results more relevant to users. Verified authorship obviously offers many benefits to content creators and content consumers, as well as making Google more aware of quality human-created content. There are also benefits for online marketing, specifically for those who wish to use high-quality content to enhance a website’s ranking and reputation.

What this means for content creators

Google Authorship allows writers to claim their content in search results. It also creates a way for readers to more easily locate additional content by writers they find interesting and engaging. When a writer is using Authorship, results that feature their content will also show a copy of their headshot next to the search result. In short, this creates a way for writers to set themselves apart, verify their content, and gain more fans or followers. Authorship also now allows you to see analytics for your content.

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Topics: Web Marketing, blog writing, SEO, Web Tools, Social Media, Search Engine Optimization, Inbound Marketing

What is the Google Hummingbird?

Posted by Greg Cawood on October 29, 2013 at 10:45 AM

Earlier this month, Google made waves in the search engine optimization industry when it announced its brand new search algorithm, Hummingbird. While the average Google search user may not notice anything dramatically different while conducting their every day searches, Hummingbird is actually a major game changer that could modify the entire search landscape.

What is Hummingbird?

As mentioned, Hummingbird is a brand new search algorithm that Google uses to provide the best results for a user’s search query. The search algorithm is Google’s way of ranking and displaying search engine results. In the past, Google has made several “updates” to their algorithm, such as Panda and Penguin. What’s different about Hummingbird is that it’s not just a simple update; it’s a completely different algorithm that offers updated functionality. To put it into automotive terms, if Google was a car, think of its algorithm as the engine. The new Hummingbird algorithm would be like replacing the previous engine with a brand new, modern one.

How does this affect searches?

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Topics: Web Marketing, Social Media, Search Engine Optimization

I Can't Think Of Any New Topics For My Blog Articles

Posted by Greg Cawood on February 27, 2013 at 10:40 AM

I often hear the same lament from clients, "I know I should be writing articles for my blog regularly but I cannot think of anything else to write about." Writer's block is an issue we all face from time-to-time. The good news is that it is not a permanent problem and can be easily fixed. Hopefully, this blog article will help you work around your writer's block.

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Topics: Web Marketing, blog writing, Content Marketing, Website Design, Search Engine Optimization

SuperMedia/SuperPages Is Not the Same as Google

Posted by Greg Cawood on November 30, 2012 at 10:01 AM

Search engine optimization (SEO) is key to helping your business get the most relevant traffic to your website. Although, getting “search-optimized” by SuperMedia (or Superpages.com), which sells print and internet advertising to small and medium-sized businesses is very different than getting search-optimized for Google.

When you put your listing on SuperMedia, it is then displayed on one of their websites (for example, www.superpages.com) and isn’t directly placed on Google. SuperPages is a search engine itself, just like Google is, so effectively your listing appears on a search website (SuperPages) within a search website (Google). Unless you have purchased a premium listing, your listing will only show up among dozens of other listings below the premium paid listings.

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Topics: Web Marketing, SEO, Search Engine Optimization, Inbound Marketing

How Businesses (Unwittingly) Sabotage Their Own Web Site Ranking

Posted by Greg Cawood on September 27, 2012 at 4:25 AM

Open. Transparent. Worthwhile. Trustworthy.

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Topics: Web Marketing, SEO, Search Engine Optimization, Inbound Marketing


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