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How Video Marketing Can Help Manufactures Connect with Customers

Posted by Greg Cawood on May 11, 2017 at 8:30 AM

For manufacturers, video has become a key component in marketing their products. Nearly half of all manufacturers use YouTube and other video hosting platforms to share information.

We’ve argued before about the importance of video in the world of inbound marketing, as videos as expected to account for 80 percent of all web traffic by 2019.

But today we’re going to focus on marketing for manufacturers. If you’re a manufacturing company that hasn’t yet started using video marketing, here are some things to consider.

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Topics: Manufacturing Marketing, Video Marketing

Your Marketing Strategy Needs Video & Text

Posted by Justin Phillips on April 13, 2017 at 9:53 AM

Video rules the internet. It's a point we've been making on this blog for at least the past two years.

YouTube is the world's second largest search engine, and videos account for roughly three-quarters of all web traffic. By 2019, that number should reach 80 percent.

That doesn't mean that video needs to dominate your company's marketing efforts. In this blog post, we'll talk about why a well-rounded marketing strategy needs both video and text to work.

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Topics: Search Engine Optimization, Video Marketing

3 Ways Inbound Video Marketing Can Generate Leads On Your Website

Posted by Justin Phillips on January 18, 2016 at 8:30 AM

Watching video online used to be a chore. Now, it's just a part of internet life, whether we're watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there's no reason for your business not to be using video as method of lead generation.

Here are some ways you can include videos in your next inbound marketing campaign.

1. On Social Media

You've made a video telling people about your latest product or a great service your company provides. Or maybe you've been to a trade show, or hosted a webinar relating to your business.

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Topics: Inbound Marketing, Video Marketing

Why Video Marketing Should Matter to Manufacturers

Posted by Justin Phillips on January 12, 2016 at 9:00 AM

If content is king, then video content is the king of kings.

Over the next few years, video is expected to be the dominant form of on-line content, driving most if not all of consumer traffic.

There are many ways to do content marketing: social media, infographics, blog posts, e-books, articles, and whitepapers.

But it’s video that you need to master if you want to properly market your manufacturing company. Consider these facts from Cloudswave:

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Topics: Inbound Marketing, Manufacturing Marketing, Video Marketing

8 Kinds of Marketing Videos For Private Schools

Posted by Justin Phillips on July 21, 2015 at 8:30 AM

Parents who go in search of private schools for their children will likely start their search online. What will they see when they find you?

With luck, you've already established an inbound marketing campaign that utilizes search engine optimization, content marketing, social media and video.

It's that last point we'd like to focus on. Last time, we talked about how video can help private schools tell their stories, by sharing what life is like on campus and allowing prospective students to imagine themselves there.

Now, let's take a closer look at the nuts and bolts of video, and the things you'll need to consider before you start filming.

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Topics: Inbound Marketing, Video Marketing, Private School Marketing

How Video Marketing Improves Private School Enrollment

Posted by Justin Phillips on July 16, 2015 at 8:30 AM

Video is fast becoming the dominant form of content on the internet, and you'd have to try pretty hard to find a business that wasn't using some sort of video to sell its product.

Realtors put videos of homes on-line in order to give clients a virtual tour. Online retailers use videos to share their latest ad campaign. Tech companies make videos that show off all the bells and whistles of their newest smartphone or tablet.

Pick an industry, and you'll find a business there using video to tell their stories.

Your private school should be part of that trend. Video can help you communicate with your pupils and their parents, to document big events at the school, and to engage potential students.

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Topics: Inbound Marketing, Video Marketing, Private School Marketing

3 Marketing Videos Your Website Needs

Posted by Justin Phillips on April 14, 2015 at 8:30 AM

Video is taking over the internet. In just two years, video will be responsible for close to three quarters of all internet traffic, which means video marketing is more important than ever for your business.

More and more online users prefer video to text when they want to be engaged, entertained or informed. And although people want information, there's a lot of it out there to digest. Video can help give customers that information in an easy-to-understand manner, while also going a long way to personalizing your business.

There are three ways video marketing can bring more people to your company's site.

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Topics: Inbound Marketing, Video Marketing

7 Reasons Why You Should Have Video Marketing on Your Website

Posted by Justin Phillips on February 24, 2015 at 8:00 AM

I’ve always said that websites are more like TV than newspapers.  Video content is a quicker and more engaging way to communicate with someone than the written word.  

Over the past 5 years, we have seen the widespread adoption of video as part of our daily online life. Millions of people take videos with their digital cameras and mobile phones and upload them to YouTube and FaceBook each day.  But video content isn’t just for capturing precious moments with your loved ones.  It is also becoming the preferred medium of communication with prospects and customers online.  

At IQnection, we recognized early on that video was going to become the way of the future, and invested heavily in building a robust video production capability.  Today video is becoming one of our core services, and we think that it should be part of virtually every website and inbound marketing campaign.

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Topics: Video Marketing


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