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3 Ways Inbound Video Marketing Can Generate Leads On Your Website

Posted by Justin Phillips on June 14, 2018 at 8:43 AM

Watching video online used to be a chore. Now, it's just a part of internet life, whether we're watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there's no reason for your business not to be using video as method of lead generation.

Here are some ways you can include videos in your next inbound marketing campaign.

1. On Social Media

You've made a video telling people about your latest product or a great service your company provides. Or maybe you've been to a trade show, or hosted a webinar relating to your business.

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Why Keeping Your Blog Updated Is Crucial For Organic Traffic

Posted by Tom Coombe on May 31, 2018 at 8:32 AM

Imagine you’re throwing a party, and a lot of people turn up. It’s a great party, and you don’t even mind that some of the guests are people you didn’t actually invite and don’t even really know. Still, the friends that you did invite, they’re the ones you really value.

That’s a good way to think about organic traffic: it’s the best kind of web traffic because it brings in users who are interested in what you make or do and are more likely to become a customer.

And one of the best ways to bring this traffic to your website is by keeping a well-written, well-maintained blog.

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Why Video Marketing Should Matter to Manufacturers

Posted by Justin Phillips on May 17, 2018 at 9:03 AM

If content is king, then video content is the king of kings.

Over the next few years, video is expected to be the dominant form of online content, driving most if not all of consumer traffic.

There are many ways to do content marketing: social media, infographics, blog posts, e-books, articles, and whitepapers.

But it’s video that you need to master if you want to properly market your manufacturing company. Consider these facts from Cloudswave:

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The 5 Most Popular Ways for Medical Device Manufacturers to Build Contact Lists

Posted by Greg Cawood on February 8, 2018 at 9:54 AM

Your business needs email.

That’s true whether your company is a small, three-person medical device start-up or a corporation with offices on three continents.

Building an email list is one of the easiest ways medical device manufacturers can keep in touch with customers and potential customers.

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The Exploratory Call – How to Improve Sales Results

Posted by Eric Jacobson on January 23, 2018 at 12:12 PM

I recently returned from a two-day sales seminar on how to conduct a sales exploratory call. An exploratory call is a 40-minute call with a prospective customer to uncover why they want to change their marketing strategies. 

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Why IQnection Believes in Using HubSpot Inbound Marketing Methodology

Posted by Greg Cawood on November 30, 2017 at 10:57 AM

Last week we announced that we have earned Platinum Certified Agency Partner status with HubSpot. HubSpot is a comprehensive marketing automation tool combined with customer relationship management software. Of course, there are several tools on the market that advertise themselves as marketing automation software or customer relationship management software, and sometimes both. So why have we chosen to use HubSpot in our own business and encouraged our clients to adopt it as well?

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Philadelphia Inbound Marketing Agency, IQnection, Awarded HubSpot Platinum Certified Agency Partner

Posted by Greg Cawood on November 16, 2017 at 5:06 PM

Doylestown, Pennsylvania: Doylestown web design and inbound marketing agency IQnection has been awarded Platinum Certified Agency Partner status by HubSpot, one of the world’s leading marketing software developers.

Certified Agency Partners offer inbound marketing services to a variety of clients using HubSpot’s cutting edge software, combining both customer relationship management services and the industry’s leading marketing automation platform. Platinum Certified Agency Partner status is one of the highest certifications an inbound marketing agency can achieve with HubSpot. It indicates that IQnection has brought the latest inbound digital marketing practices to a large number of clients while delivering services that meet HubSpot’s high standards.

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How Much Should I Budget for Marketing?

Posted by Greg Cawood on November 8, 2017 at 2:18 PM

If you own a business, you know that keeping your financial metrics in line is a critical part of your daily operations.  Balancing the amount of money that you spend on key areas of your business with the amount of revenue that your business generates is a fine balancing act that requires a lot of time and experience to do correctly.  But getting the financials of your company wrong can lead to immediate and significant harm to your company’s health and to you and your employees.

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