I recently returned from a two-day sales seminar on how to conduct a sales exploratory call. An exploratory call is a 40-minute call with a prospective customer to uncover why they want to change their marketing strategies.
Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the buyer’s journey and lead nurturing.
Topics: Inbound Marketing
Eric Jacobson, IQnection's Business Development Manager, explains Inbound Marketing.
“Which ad experience do you prefer?”
If you subscribe to Hulu, you’ve likely heard that question while streaming one of their shows. And maybe you replied “None. We’d prefer not to ‘experience’ any ads.”
This could be our bias showing as a company that does inbound marketing, but there are numbers to back us up: people don’t want to see traditional advertising.
Today we’re going to dig a little deeper today into the differences between inbound marketing and outbound marketing, a term which applies to ads on TV, radio, in print, and on billboards, as well as direct mail and cold calls.
What is inbound marketing? Inbound marketing is a strategy based on the idea of allowing customers to find you. Its tools include blogs, e-books, white papers, social media and search engine optimization.
Here are five ways inbound marketing is different from – and superior to – outbound:
Networking online means more than just connecting with a bunch of people on LinkedIn or Twitter. And networking offline goes beyond just handing out business cards.
There’s an art to both kinds of networking, and some of the tricks for connecting with prospects in person will also help you connect on the web.
Here are a few tips on how to network, whether you’re at a business luncheon or on your laptop.