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Greg Cawood

Recent Posts

What is Link Building and How Does It Help Customers Find You?

Posted by Greg Cawood on September 20, 2018 at 8:29 AM

Today we’re going to talk about link building, but first, let’s take a trip back in time.

It’s the late 1950s. And in this reality, you advertise your business with a billboard on the side of a sleepy country road. If you’re lucky, maybe 40 people a day drive past it.

Then one day you learn that the quiet country road is going to become part of a new interstate. The number of people who see your sign each day will jump from a few dozen to a few hundred.

What does this have to do with link building? Well, think of your company’s website as the billboard, and Google as the new interstate.

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Creating a Website Marketing Plan

Posted by Greg Cawood on August 23, 2018 at 8:30 AM

Imagine you traveled back in time and had to start a business in, say, 1966. Among the things you’d need to worry about: the way your storefront looked.

It’s fifty years later, and – assuming you own a brick-and-mortar business – you’re still concerned about the way your storefront looks. But because it’s 2016 and not 1966, you have a website. How does that look? It’s a virtual front door to your business, but how are you getting people across the threshold?

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Website Design Project Mistakes and How to Avoid Them

Posted by Greg Cawood on August 16, 2018 at 8:43 AM

Website design projects can be a challenge to navigate and mistakes can extend the process or sour businesses on the idea of keeping their website current. How can you avoid the pitfalls of a website design project gone bad?

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Creating Landing Pages That Convert

Posted by Greg Cawood on June 28, 2018 at 8:22 AM

Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies.

Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much an art as it is a science.

Here are a few tips to follow to help you win landing page conversions.

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The 5 Most Popular Ways for Medical Device Manufacturers to Build Contact Lists

Posted by Greg Cawood on February 8, 2018 at 9:54 AM

Your business needs email.

That’s true whether your company is a small, three-person medical device start-up or a corporation with offices on three continents.

Building an email list is one of the easiest ways medical device manufacturers can keep in touch with customers and potential customers.

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Why IQnection Believes in Using HubSpot Inbound Marketing Methodology

Posted by Greg Cawood on November 30, 2017 at 10:57 AM

Last week we announced that we have earned Platinum Certified Agency Partner status with HubSpot. HubSpot is a comprehensive marketing automation tool combined with customer relationship management software. Of course, there are several tools on the market that advertise themselves as marketing automation software or customer relationship management software, and sometimes both. So why have we chosen to use HubSpot in our own business and encouraged our clients to adopt it as well?

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Philadelphia Inbound Marketing Agency, IQnection, Awarded HubSpot Platinum Certified Agency Partner

Posted by Greg Cawood on November 16, 2017 at 5:06 PM

Doylestown, Pennsylvania: Doylestown web design and inbound marketing agency IQnection has been awarded Platinum Certified Agency Partner status by HubSpot, one of the world’s leading marketing software developers.

Certified Agency Partners offer inbound marketing services to a variety of clients using HubSpot’s cutting edge software, combining both customer relationship management services and the industry’s leading marketing automation platform. Platinum Certified Agency Partner status is one of the highest certifications an inbound marketing agency can achieve with HubSpot. It indicates that IQnection has brought the latest inbound digital marketing practices to a large number of clients while delivering services that meet HubSpot’s high standards.

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How Much Should I Budget for Marketing?

Posted by Greg Cawood on November 8, 2017 at 2:18 PM

If you own a business, you know that keeping your financial metrics in line is a critical part of your daily operations.  Balancing the amount of money that you spend on key areas of your business with the amount of revenue that your business generates is a fine balancing act that requires a lot of time and experience to do correctly.  But getting the financials of your company wrong can lead to immediate and significant harm to your company’s health and to you and your employees.

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