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Greg Cawood

Recent Posts

Why Should I Link to Other Websites?

Posted by Greg Cawood on September 14, 2017 at 10:11 AM

A lot of us grew up believing things that were later debunked.

We now know that you don’t get a cold by going outside in cold weather. If we swallow chewing gum, it won’t take seven years to digest. And you don’t need to wait an hour after eating to go swimming.

The world of digital marketing has its own superstitions, including this one:

You shouldn’t link to other websites.

And on one hand, we can understand this concern. You’ve put a lot of effort getting people to your site, so why give them an opportunity to leave?

Yet there are some good reasons for linking to other websites:

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7 Reasons Why You Should Have Video Marketing on Your Website

Posted by Greg Cawood on September 7, 2017 at 8:12 AM

Over the past 5 years, we have seen the widespread adoption of video as part of our daily online life. Millions of people take videos with their digital cameras and mobile phones and upload them to YouTube and Facebook each day. But video content isn’t just for capturing precious moments with your loved ones. Video marketing is also becoming the preferred medium of communication with prospects and customers online.  

 

At IQnection, we recognized early on that video marketing was going to become the way of the future, and invested heavily in building a robust video production capability. Today video is becoming one of our core services, and we think that it should be part of virtually every website and inbound marketing campaign.

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[VIDEO] How Long Does Inbound Marketing Take to Deliver Results?

Posted by Greg Cawood on August 24, 2017 at 7:42 AM

Whenever the IQnection team starts an inbound marketing campaign for one of our clients, it’s a safe bet that someone will ask: “How long will it take to see the results?

It’s a fair question. Inbound marketing takes time and effort. It relies on earning trust and building relationships with your customers online, and neither of those things happen overnight. But, just like your offline relationships with your most valued and loyal customers, nurturing those conversations is worth the payoff.

 

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What is the Marketing Funnel?

Posted by Greg Cawood on August 17, 2017 at 9:18 AM

We started this blog a little under eight years ago, and you may have noticed there are a couple of terms we’ve used from time to time: “marketing funnel” and “sales funnel.”

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5 Types of Email Marketing Your Manufacturing Company Needs

Posted by Greg Cawood on August 3, 2017 at 8:27 AM

How many people in the world use email? 

More than the number of people living in China and India – the world’s two most populous countries – combined.

That gives businesses 2.5 billion reasons to consider email as a marketing tool. In order to save time and space, we’ll just focus on six reasons:

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The Relevance of Social Media to Your Business

Posted by Greg Cawood on July 28, 2017 at 8:02 AM

More businesses these days have social media account than not.

Here’s an experiment: Think of the three businesses closest to where you are, and search for them online. How many of them had a social media presence?

These days, a business without a Facebook or Twitter account is the exception, not the rule. But there are far better arguments for being on social media than “everyone else is doing it.”

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What Are The Best B2B Email Marketing Practices?

Posted by Greg Cawood on July 20, 2017 at 8:30 AM

The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email.

Here’s another big number: 4300%

That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons you should consider launching a B2B email marketing campaign. In this post, we’ll go over some ways to set up your campaign, and offer up some tips for what to do once it’s underway.

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Evergreen Content Vs Timely Topics: What Should You Focus On?

Posted by Greg Cawood on July 13, 2017 at 8:41 AM

For journalists, so-called “evergreen” stories can be a life-saver on a slow news day.

These are stories that a reporter can dip into at any time: the intersection that’s a constant traffic head-ache, a profile of someone with an unusual hobby, or a long-unresolved mystery.

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