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Justin Phillips

Recent Posts

3 Ways Inbound Video Marketing Can Generate Leads On Your Website

Posted by Justin Phillips on June 14, 2018 at 8:43 AM

Watching video online used to be a chore. Now, it's just a part of internet life, whether we're watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there's no reason for your business not to be using video as method of lead generation.

Here are some ways you can include videos in your next inbound marketing campaign.

1. On Social Media

You've made a video telling people about your latest product or a great service your company provides. Or maybe you've been to a trade show, or hosted a webinar relating to your business.

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Why Video Marketing Should Matter to Manufacturers

Posted by Justin Phillips on May 17, 2018 at 9:03 AM

If content is king, then video content is the king of kings.

Over the next few years, video is expected to be the dominant form of online content, driving most if not all of consumer traffic.

There are many ways to do content marketing: social media, infographics, blog posts, e-books, articles, and whitepapers.

But it’s video that you need to master if you want to properly market your manufacturing company. Consider these facts from Cloudswave:

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Your Marketing Strategy Needs Video & Text

Posted by Justin Phillips on April 13, 2017 at 9:53 AM

Video rules the internet. It's a point we've been making on this blog for at least the past two years.

YouTube is the world's second largest search engine, and videos account for roughly three-quarters of all web traffic. By 2019, that number should reach 80 percent.

That doesn't mean that video needs to dominate your company's marketing efforts. In this blog post, we'll talk about why a well-rounded marketing strategy needs both video and text to work.

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Converting Website Visitors to Leads: Studying The Conversion Pathway

Posted by Justin Phillips on July 27, 2016 at 8:30 AM

“A fly on the wall...”

People use that phrase to imagine themselves witnessing or overhearing something interesting or valuable: “I’d love to have been a fly on the wall during that conversation.”

We can do a lot at IQnection, but we don’t have super fly powers.

What we do have is the ability –thanks to special tracking software – to get an inside glimpse at how prospects interact with our clients’ websites.

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5 Ways To Convert Website Traffic Into Leads

Posted by Justin Phillips on February 3, 2016 at 8:30 AM

In many organizations, knowing when to pursue a specific lead comes down to spending a huge amount of time checking in on leads, emailing, calling, and having a sense of intuition regarding when a particular lead deserves attention.

Sales reps are expected to turn leads into customers by being in tune with their database or territory. This approach works to some extent, but it’s hugely inefficient, and it’s becoming much less effective in a world where potential buyers do most of their research online before ever engaging a salesperson.

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Using HubSpot to Jump Start Your Marketing

Posted by Justin Phillips on January 26, 2016 at 8:30 AM

Many people who hear the term marketing automation might say “What’s that?”

Others might think you were talking about email marketing, and they’d be correct, up to a point. Marketing automation refers to a larger strategy that helps you streamline and prioritize your goals.

For many businesses, the marketing software provided by HubSpot delivers an easy, useful gateway into the world of marketing automation.

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13 Ways To Scare Your Boss Into Better Marketing Habits

Posted by Justin Phillips on October 29, 2015 at 9:00 AM

It’s almost Halloween, a time of year when our thoughts turn to things that keep us up at night.

We’re not talking about hauntings or vampires, but the types of things that are frightening mostly to people in the marketing business.

Here are 13 statistics, courtesy of Hubspot, designed to scare your boss into adopting better marketing habits.

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Are You Using the Right Social Media Platform?

Posted by Justin Phillips on October 15, 2015 at 8:30 AM

Which social media platform do you use for your business?

Facebook would be a safe guess. Same thing with Twitter. What about LinkedIn? YouTube? Pinterest? Google+.

Unless you’re part of a really big company, it’s unlikely you have the time or the resources to oversee accounts with all these services. The good news is that you don’t have to. Some social media platforms can benefit your brand more than others. The trick is finding which one is right for you.

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