Imagine you’re throwing a party, and a lot of people turn up. It’s a great party, and you don’t even mind that some of the guests are people you didn’t actually invite and don’t even really know. Still, the friends that you did invite, they’re the ones you really value.
That’s a good way to think about organic traffic: it’s the best kind of web traffic because it brings in users who are interested in what you make or do and are more likely to become a customer.
And one of the best ways to bring this traffic to your website is by keeping a well-written, well-maintained blog.