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Tom Coombe

Recent Posts

Why Keeping Your Blog Updated Is Crucial For Organic Traffic

Posted by Tom Coombe on September 6, 2018 at 8:32 AM

Imagine you’re throwing a party, and a lot of people turn up. It’s a great party, and you don’t even mind that some of the guests are people you didn’t actually invite and don’t even really know. Still, the friends that you did invite, they’re the ones you really value.

That’s a good way to think about organic traffic: it’s the best kind of web traffic because it brings in users who are interested in what you make or do and are more likely to become a customer.

And one of the best ways to bring this traffic to your website is by keeping a well-written, well-maintained blog.

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Inbound Marketing Doesn't Need to Be Scary

Posted by Tom Coombe on October 27, 2015 at 9:41 AM

New things tend to be scary. If you’re a parent who sent your son or daughter to kindergarten this year, you know what we mean.

Embracing a new business practice is a different kind of scary -- but scary nonetheless. And inbound marketing is certainly new to many companies, and seems especially new when put next to traditional outbound marketing techniques: ads, cold calls, random emails, etc.

But we’re here to tell you that inbound doesn’t have to be scary. First, we need to share a statistic that is scary: 57 percent.

That’s the amount of product research a prospective buyer does before even talking to a sales person.

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8 Inbound Activities To Include In Your B2B Marketing

Posted by Tom Coombe on October 8, 2015 at 8:30 AM

In a recent blog post, we discussed the differences between B2B and B2C marketing. And although your approach should be somewhat different, many of the tools you’ll use when doing inbound marketing in a B2B field are the same.

Here are eight inbound activities to use when you’re doing B2B marketing:

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Sales & Marketing - Friends for Life

Posted by Tom Coombe on September 29, 2015 at 8:30 AM

A few months ago, we asked this question: “Do you have a closed loop between marketing and sales?”

It’s a question that’s worth asking again, as the gap between sales and marketing – whether it’s in perception or reality – is one that worries many companies.

The closed loop is a system where sales and marketing collaborate using the data marketing gets from its analysis to qualify leads and generate better quality leads. It makes both groups responsible for following up and gets them to line up their goals.

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5 Ways To Ensure Your Website Traffic Is Performing

Posted by Tom Coombe on September 22, 2015 at 8:30 AM

It seems like a simple formula: you create great content for your website, your website attracts visitors.

But how do you measure the traffic to your site, and tell whether or not it’s quality traffic? Here are five methods you can use:

1. Look At Your Lead Conversion Rate

When you’re doing inbound marketing, one of your goals is to find qualified leads you can send to your sales team. That’s why it’s important to stay on top of your lead conversion rate. There are a number of steps you can take to boost your conversion rate, including:

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The Best Way to Create a B2B Marketing Strategy

Posted by Tom Coombe on September 16, 2015 at 8:30 AM

As we began to work on this post about the difference between business to business (B2B) marketing vs. business to consumer (B2C) marketing, we found ourselves thinking about TV shows.

Two kinds of shows, to be exact: the kind that’s a straight-forward, crowd-pleasing hit right out of the gate, and the more complicated one that needs time to find an audience.

In a way, B2B marketing is like that second kind of show.

For one thing, it takes time to find the right audience. Business to consumer marketing is just that: a campaign launched by a business, aimed at many, many customers.

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