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What is Link Building and How Does It Help Customers Find You?

Posted by Greg Cawood on September 20, 2018 at 8:29 AM

Today we’re going to talk about link building, but first, let’s take a trip back in time.

It’s the late 1950s. And in this reality, you advertise your business with a billboard on the side of a sleepy country road. If you’re lucky, maybe 40 people a day drive past it.

Then one day you learn that the quiet country road is going to become part of a new interstate. The number of people who see your sign each day will jump from a few dozen to a few hundred.

What does this have to do with link building? Well, think of your company’s website as the billboard, and Google as the new interstate.

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