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What is Link Building and How Does It Help Customers Find You?

Posted by Greg Cawood on September 20, 2018 at 8:29 AM

Today we’re going to talk about link building, but first, let’s take a trip back in time.

It’s the late 1950s. And in this reality, you advertise your business with a billboard on the side of a sleepy country road. If you’re lucky, maybe 40 people a day drive past it.

Then one day you learn that the quiet country road is going to become part of a new interstate. The number of people who see your sign each day will jump from a few dozen to a few hundred.

What does this have to do with link building? Well, think of your company’s website as the billboard, and Google as the new interstate.

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Pinterest: An Introduction

Posted by Greg Cawood on May 2, 2012 at 1:26 PM

Move over Facebook and Twitter, there is a new social media giant in the game. Meet Pinterest, a new social network that is exploding in popularity, especially with the female demographic.

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Facebook for Business

Posted by Greg Cawood on August 2, 2011 at 2:50 PM

Top Techniques:

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Benefits of a Blog

Posted by Greg Cawood on April 22, 2011 at 7:29 AM

For a small business adding a Blog to your website maybe a big decision, and one you may think not worth the extra work it could entail. However, there are benefits that can be obtained by adding a company Blog. Here are a few:

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Get More Traffic with Inbound Links

Posted by Greg Cawood on April 26, 2010 at 11:40 AM

Don't overlook inbound linking to increase traffic to your site. An inbound link is a hyperlink back to your site from another website. The one constant is that sites with high quality back links rank higher in the search engine results pages.

These links to your site are important because they can:

  • Bring potential customers to your site
  • Boost the overall number of visitors to your website
  • Improve your search engine rankings

Aside from creating useful content that will encourage inbound links, the only way to succeed in linking strategies is by manually creating the links.

Here are 5 important inbound links you should have to your site:

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