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Creating a Website Marketing Plan

Posted by Greg Cawood on August 23, 2018 at 8:30 AM

Imagine you traveled back in time and had to start a business in, say, 1966. Among the things you’d need to worry about: the way your storefront looked.

It’s fifty years later, and – assuming you own a brick-and-mortar business – you’re still concerned about the way your storefront looks. But because it’s 2016 and not 1966, you have a website. How does that look? It’s a virtual front door to your business, but how are you getting people across the threshold?

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Do You Have A Marketing Strategy?

Posted by Greg Cawood on August 31, 2016 at 8:00 AM

We’re nearly three-quarters of the way through 2016. As you and your company turn your attention to the fourth quarter, it’s a good time to look at what marketing efforts have worked and which ones have fallen flat.

The last months of the year can be the right time to focus on the initiatives that resonated with your audience so you can produce new leads.

Let’s take a look at some of the ways to promote your company in the final stretch of the year.

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